# Un-Melting Ice Cream Videos The 'Let's Split a Banana Split' Music Video is Nostalgically Vintage By Meghan Young | Published 2013-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lets-split-a-banana-split References: [visualnews](http://www.visualnews.com/2013/06/28/strangely-tasty-retro-video-of-ice-cream-unmelting/) & [lullatone](http://www.lullatone.com/) The music video for the 'Let's Split a Banana Split' track by Lullatone captures the meaning behind it beautifully while also providing a striking visual for fans. Although there could easily be a hundred and one different connotations behind the sweet and innocent tune, the video concentrates specifically on the [frozen treats](https://www.trendhunter.com/trends/devoured-campaign) it refers to. From the [classic banana split](https://www.trendhunter.com/trends/chocolatedipped-banana) to a [rainbow popsicle](https://www.trendhunter.com/trends/frollies), the song will create frozen treat cravings instantly. What makes the Let's Split a Banana Split music video even more interesting, however, is its focus on un-melting the treats. Coupled with a grainy, vintage film aesthetic, the video is clearly made with teenagers and young adults in mind. The song is off of the Japanese duos' Summer Songs album. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vintage Food Trend:** The trend of bringing back vintage or retro food and beverage items can provide opportunities for companies to repackage and market classic products in a new way. - **Food in Advertising Trend:** Incorporating food into advertising campaigns or music videos can be a creative way to attract the attention of younger audiences and tap into nostalgic emotions. - **Un-melting Food Trend:** Developing new technology or processes to prevent melting in food products, such as ice cream, could be a disruptive innovation opportunity in the food industry. ### Where This Applies - **Food & Beverage Industry:** Food and beverage companies can use the trend of vintage foods and incorporating food into advertising to target younger audiences and tap into nostalgia. - **Advertising Industry:** Marketing agencies can incorporate food into their campaigns to evoke emotional connections and attract the attention of younger consumers. - **Food Technology Industry:** Developing innovative technology or processes to prevent melting in food products provides an opportunity for disruption in the food industry and can benefit both consumers and manufacturers. ## Related on Trend Hunter - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md) - [Tangy Pickle Splits](https://www.trendhunter.com/trends/black-halo-ice-cream.md) - [Lollipop-Inspired Dessert Bites](https://www.trendhunter.com/trends/slice-x-chupa-chups.md) - [Donut-Shaped Frozen Desserts](https://www.trendhunter.com/trends/donut-dessert-bars.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Kid-Created Freezer Treats](https://www.trendhunter.com/trends/jel-sert-and-crayola.md) - [Banana Split-Inspired Cookies](https://www.trendhunter.com/trends/banana-split-cookie.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Nostalgic Frozen Desserts](https://www.trendhunter.com/trends/dr-bombay-ice-cream.md)