# In-Store Retro Arcade Activations Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades By Ell Smith | Published 2018-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lets-play-line References: [psfk](https://www.psfk.com/2018/03/bloomingdales-nintendo-collection-retro-gaming.html) & [bloomingdales](https://www.bloomingdales.com/b/campaigns/2018-spring-campaign-100-percent-exclusive/nintendo-exclusives/) Bloomingdale's is promoting the launch of its Nintendo-themed 'Let's Play' line with exciting in-store activations, activities and experiences that reflect the nostalgia-inducing aesthetics of the line. This vast designer collection features an assortment of offerings and includes clothes, accessories and home furnishings from Marc Jacobs, Paul Smith, Sovereign Code, Onia, Original Penguin, Gitman Vintage, Barneys Cool, Bricktown and Herschel and more. Standouts from the line include an adorable checkered backpack that's been stamped with hearts, or a simple blue T-Shirt that reads 'Play' in pink stitching. To celebrate the collection, select store locations are equipped with a Nintendo pop-up gaming station that enables guests to play a variety of old-school arcade games. Image Credit: Bloomingdale’s, Nintendo ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 40% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **In-store Gaming Activations:** Retail companies can use in-store gaming experiences as a customer engagement and promotion tool. - **Nostalgia Marketing:** Promoting products with retro aesthetics can evoke a sense of nostalgia in customers and improve brand loyalty. - **Collaborative Designer Collections:** Curating designer collections with multiple brands can increase brand awareness and attract a wider audience. ### Who This Affects Most - **Retail:** Retail companies can use gaming experiences to attract customers, promote products and improve customer engagement. - **Fashion:** Creating designer collaborations with a retro gaming aesthetic can attract both fashion and gaming enthusiasts. - **Entertainment:** Collaborating with retailers to create in-store gaming experiences can provide entertainment and promote nostalgia to customers. ## Related on Trend Hunter - [Video Game Merchandise Events](https://www.trendhunter.com/trends/the-king-of-games.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md) - [Cinematic Holiday Retail Pop-Ups](https://www.trendhunter.com/trends/wicked-good-holiday-campaign.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Family-Friendly Gamer Apparel](https://www.trendhunter.com/trends/nintendo-clothing-line.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Interactive Motorsport-Inspired Gaming Experiences](https://www.trendhunter.com/trends/mario-kart-worlds.md)