# Period Sex Campaigns U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day By Grace Mahas | Published 2024-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lets-have-period-sex References: [youtube](https://www.youtube.com/watch?v=hxCN7aDQGXY&feature=youtu.be)  U by [Kotex®](https://www.trendhunter.com/trends/workout-cancellation-fees) is championing period normalization this Valentine's Day with its innovative “Let’s Have Period [Sex](https://www.trendhunter.com/trends/national-caviar-day)” chocolates, in collaboration with Phasey, a female-led company focused on functional foods for menstrual health. New research reveals that while over half of women are open to period sex, many feel embarrassed or uncertain about initiating it with their partner. Nearly 40% would avoid sex on Valentine’s Day due to menstruation, and about 25% have faced shaming if their period began during intercourse. To break these stigmas and promote open conversations, the [limited-edition chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1) combine libido-boosting, energy-enhancing, and stress-relieving ingredients, potentially alleviating cramps and satisfying cravings. Each heart-shaped box includes five artisanal truffles and four U by Kotex® BalanceTM Pads, known for comfort and leak-free protection. Available for $35 at letshaveperiodsex.com for those 18+, these chocolates aim to spark dialogue and celebrate self-love, inclusivity, and sexual wellness during menstruation. This effort is part of U by Kotex®'s broader mission to combat period stigma. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 82% | Activity: 93% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Period Normalization:** Championing period normalization, U by Kotex is breaking stigmas and promoting open conversations about menstruation with its innovative “Let’s Have Period Sex” chocolates. - **Functional Foods for Menstrual Health:** In collaboration with Phasey, U by Kotex is introducing functional foods for menstrual health by combining libido-boosting, energy-enhancing, and stress-relieving ingredients in their limited-edition chocolates. - **Sexual Wellness During Menstruation:** U by Kotex's “Let’s Have Period Sex” chocolates aim to celebrate self-love, inclusivity, and sexual wellness during menstruation through the combination of artisanal truffles and U by Kotex® BalanceTM Pads for comfort and protection. ### Industries Being Reshaped - **Menstrual Health:** The collaboration between U by Kotex and Phasey presents innovation opportunities in developing functional foods for menstrual health and promoting open conversations about periods. - **Confectionery:** U by Kotex's creation of “Let’s Have Period Sex” chocolates presents disruption possibilities in the confectionery industry by targeting a specific niche market and challenging social taboos. - **Sexual Wellness:** The release of U by Kotex's “Let’s Have Period Sex” chocolates provides a disruptive innovation opportunity in the sexual wellness industry by addressing the needs and desires of individuals during menstruation. ## Related on Trend Hunter - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Uterus-Shaped Cereals](https://www.trendhunter.com/trends/period-crunch.md) - [Cramp Relief Chocolates](https://www.trendhunter.com/trends/bloody-delicious-chocolate.md) - [Period-Friendly Fitness Policies](https://www.trendhunter.com/trends/workout-cancellation-fees.md) - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period.md)