# Thoughtful Beer-Grabbing Ads Anheuser-Busch Dove into the Real Meaning of "Let's Grab a Beer" By Ell Smith | Published 2021-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lets-grab-a-beer References: [adweek](https://www.adweek.com/brand-marketing/anheuser-buschs-super-bowl-ad-gets-to-the-heart-of-what-lets-grab-a-beer-really-means/) & [anheuser-busch](https://www.anheuser-busch.com/) In its latest ad, which is set to run at this year's Super Bowl, [Anheuser-Busch](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds) dove into the real meaning of "let's grab a beer." The ad features a montage of different events where a much-needed drink is had. In one clip, a bride and groom share a laugh as they shelter from the rain at their outdoor wedding. In another, a man losing his job is invited out for a drink with a coworker. All the clips share one thing in common: the act of getting a drink serves as a message of love and friendship. The ad thoughtfully explores the idea that "getting a beer" is more than just beer, and that's something that consumers are missing in the midst of the pandemic. Image Credit: Anheuser-Busch ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Social Bonding Through Beverages:** Opportunity for beverage companies to market their products as a way to bring people together during difficult times. - **Emotional Connection Advertising:** Opportunity for advertisers to build emotional connections with consumers through thoughtful and relatable advertisements. - **Reimagining Traditional Ad Campaigns:** Opportunity for companies to create meaningful and impactful ad campaigns that span beyond simply selling a product. ### Industries Being Reshaped - **Beverage Industry:** Companies in this industry can capitalize on the trend of using their products as a way to bring people together during difficult times. - **Advertising Industry:** Companies in this industry can capitalize on the trend of emotional connection advertising by creating thoughtful and relatable advertisements. - **Event and Entertainment Industry:** Companies in this industry can partner with beverage companies to create events that promote social bonding through the consumption of their products. ## Related on Trend Hunter - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md)