# Sports-Honoring Car Ads The 'Let’s Go Places' Toyota Campaign Boasts Team Spirit & Dedication By Ady Floyd | Published 2015-09-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lets-go-places References: [adweek](http://www.adweek.com) & [toyota](http://www.toyota.com/letsgoplaces/lets-go-places/) This new series of commercials for the [Toyota](https://www.trendhunter.com/trends/toyota-2) 'Let’s Go Places' campaign pays tribute to [dedicated sports fans and players](https://www.trendhunter.com/trends/made-for-athletes) alike. While the whole commercial features team spirit and sporting activities, it also highlights transportation. Each of the scenarios in the ad shows a team or player getting to the big game or practice in a safe and efficient Toyota. The Let’s Go Places campaign combines the idea of physically going somewhere as well as the idea of metaphorically going somewhere -- like a sporting team making the finals or winning the game. Through the use of various sports and different team dynamics from parent coaches to locker room pep talks, this commercial is able to relate to a wide rage of consumers. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Sports-themed Advertising:** Opportunity for other companies to create ads that connect with consumers through sports and athletics. - **Transportation-focused Advertising:** Opportunity for car companies and other transportation businesses to highlight the importance of safe and reliable transportation in sports and everyday life. - **Metaphorical Advertising:** Opportunity for businesses to use metaphorical language and imagery to create emotional connections with consumers and draw them in to their product or service. ### Industries Being Reshaped - **Automotive:** Car companies can continue to create ads that highlight the importance of reliable and efficient transportation in various aspects of life, including sports. - **Sports and Athletics:** Brands can connect with consumers through sports and athletics, using the emotional connection to promote products and services. - **Marketing and Advertising:** Marketers can learn from these ads and use similar techniques to create emotional connections with their target audience and promote their product/service. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Toy-Doll-Starring Travel Spots](https://www.trendhunter.com/trends/going-places-with-ken.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Inspirational Athlete Campaigns](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md)