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# Festive Search Engine Karaokes
Android Users Who Search "Let's Go Caroling" Will Get a Surprise

By Laura McQuarrie | Published 2013-12-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/lets-go-caroling
References: [gizmodo](http://gizmodo.com/google-now-wants-to-go-christmas-caroling-with-you-1484861054) & [phandroid](http://phandroid.com/2013/12/16/quick-perform-a-google-search-for-lets-go-caroling-for-a-christmas-karaoke-surprise/)

This year, Google wants to be more involved in your Christmas, beyond just being a place where you can search for the perfect present — now, when Android users search “let’s go caroling” on Google, they’ll be treated with a surprise karaoke.

The festive “Easter egg” is a hidden feature that will pop up and provide a list of songs to choose from. The song will begin to play and everything you need to sing a Christmas carol is provided. The lyrics pop up on screen, complete with a bouncing red ball to keep you on track.

Since it’s exclusive to Android users, this hidden Google search feature is a fun way to reward its customers as well as show off something festive for the season that its search is capable of.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 14% | Activity: 43% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Festive Search Engine Karaokes:** Google's surprise karaoke feature for Android users searching 'let's go caroling' highlights the trend of integrating interactive and personalized experiences into search engines.
- **Hidden Google Search Features:** The hidden karaoke feature demonstrates the trend of incorporating hidden easter eggs and surprises to enhance user engagement and create memorable experiences.
- **Seasonal Interactive Content:** The inclusion of Christmas carol karaoke showcases the trend of creating interactive and festive content to celebrate specific holidays and occasions.

### Who This Affects Most

- **Internet Search:** Search engine companies can explore the opportunity of incorporating interactive and personalized features to enhance user experience and differentiate their platforms.
- **Entertainment:** Companies in the entertainment industry can look into creating interactive and engaging experiences to attract and retain customers, especially during holiday seasons.
- **Digital Content Creation:** Content creators and developers can tap into the trend of creating interactive and seasonal content to engage their audience and drive user participation.

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- [Show-Inspired Browser Games](https://www.trendhunter.com/trends/squid-game-1.md)
- [Karaoke Song Finders](https://www.trendhunter.com/trends/karaoke-search.md)
- [On-Demand Holiday Carolers](https://www.trendhunter.com/trends/uber-courier-carolers.md)
