# Pastel Poolside Photoshoots The Another Magazine Let's Get Tough Editorial Ushers in Summertime By Jordy E | Published 2013-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lets-get-tough References: [mode.newslicious.net](http://mode.newslicious.net/2013/03/lets-get-tough-nastya-kusakina-by.html) & [anothermag](http://www.anothermag.com) The Another Magazine Let's Get Tough editorial is being delivered as a part of the publication's Spring/Summer 2013 issue. Model Nastya Kusakina took on the coming warm months with an aggressive attitude as she stood before a mod hotel. Kusakina's seasonally appropriate apparel came of stylist Karen Langley's vision for Let's Get Tough. In addition to the [floor length dresses](https://www.trendhunter.com/trends/alessandra-rich), included here based on their thin textures and ivory color schemes, Langley opted for [high rise bathing suits](https://www.trendhunter.com/trends/triangls-mirage-drop), black mesh tops and strap heels. Hair expert Riad Azar was equally essential to this Another Magazine production as he let down Kusakina's bleached blonde tresses in a haphazard manner. He in this way got at the very [beachy look](https://www.trendhunter.com/trends/sel-de-mer) that many women seek out come spring and summer. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 84% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Aggressive Summer Fashion:** There is a market opportunity for fashion brands to incorporate high rise bathing suits, black mesh tops, ivory color schemes, and strap heels into their designs for the summer season - **Beachy Hairstyles:** Disruptive innovation exists for hair stylists to focus on creating new haphazard beachy looks, using bleached blonde tresses or other materials to suit the spring and summer season - **Mod Poolside Shoots:** Mod black and white poolside shoots present opportunities in photography for fashion magazines and fashion brands in creating a unique atmosphere for their summertime fashion collections ### Where This Applies - **Fashion:** The fashion industry can use this trend to create new seasonal designs that can be marketed to customers who are looking for summer apparel that embodies an aggressive attitude - **Hair and Beauty:** The hair and beauty industry can develop innovative beachy hairstyles for the spring and summer season that can stand out from current trends and draw in more customers - **Photography:** The photography industry can leverage this trend to create captivating, mod black and white poolside shoots for editorial photoshoots, fashion campaigns, and advertisements ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)