# Virtual Assistant Beauty Tutorials Coty's 'Let's Get Ready' for Amazon Echo Offers Dynamic Visuals By Laura McQuarrie | Published 2018-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lets-get-ready References: [businesswire](https://www.businesswire.com/news/home/20180117006021/en/Coty-Launch-%E2%80%98Let%E2%80%99s-Ready%E2%80%99-Skill-Amazon-Echo) & [coty](https://www.coty.com/in-the-news/press-release/coty-to-launch-amazon-alexa-skill) While there are many brands that now offer voice-controlled [Amazon](https://www.trendhunter.com/trends/amazon-ads) Alexa skills, Coty launched its 'Let's Get Ready' experience specifically for the Amazon [Echo Show](https://www.trendhunter.com/trends/amazons-create), which boasts a screen. As well as being able to take advantage of clearly spoken tutorials, consumers now have the option to follow tutorials from the smart speaker with dynamic visual content. Unlike the experience of watching any video tutorial online, Let's Get Ready offers "on-demand, occasion-based look planning" that is refined by one's personal attributes, such as hair, eye and skin color. With the aid of Alexa, users may choose to sync their personal [Facebook](https://www.trendhunter.com/trends/allinone-beauty-platform) calendar so that the system may even make styling suggestions in advance of upcoming events. With the advantage of a virtual assistant and a screen, the system makes it possible for Coty's many beauty brands to share highly personalized beauty experiences. With Let's Get Ready, consumers may also explore quick tips, how-tos and recommended products that can easily be added to their shopping list. Image Credit: Coty ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Virtual Assistant Beauty Tutorials:** Smart displays and voice assistants allow for dynamic, personalized beauty tutorials with on-demand and occasion-based look planning. - **AI-driven Personalized Beauty Suggestions:** Integrating artificial intelligence with personal data, such as social media, allows for beauty suggestions tailored to individual lifestyles and preferences, deepening brand engagement. - **Voice-assisted In-home Shopping:** Virtual assistant technology, such as Amazon Alexa, enables an easy in-home shopping experience with the ability to add recommended products directly to a user's shopping list. ### Who This Affects Most - **Beauty Industry:** Beauty brands have the opportunity to provide personalized, dynamic beauty tutorials and expand brand engagement with the use of virtual assistant technology. - **Technology Industry:** Developers can create innovative, AI-driven virtual assistants with personal data integration and voice-assisted shopping capabilities. - **Retail Industry:** Retailers could explore voice-assisted shopping experiences with virtual assistants, enabling consumers to easily add recommended products to their shopping list. ## Related on Trend Hunter - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Conversational AI Beauty Agents](https://www.trendhunter.com/trends/youcam-ai-beauty-agent.md) - [AI Beauty Shopping Experiences](https://www.trendhunter.com/trends/gen-ai-advisor-series.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md) - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md)