# TV-Tweeted Dinner Invitations Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV By Laura McQuarrie | Published 2013-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lets-eat-together References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/social-media-marketing/coca-cola-ad-invites-people-eat-together-live-tweet-campaign/) & [letseattogether.cocacola](https://letseattogether.cocacola.com/) The 'Let's Eat Together' [Coca-Cola](https://www.trendhunter.com/trends/sampling-billboard) campaign was devised around a staggering statistic: in Romania, "6 out of 10 people eat alone in front of the TV." In order to reduce the number of people dining alone, Coca-Cola ran a special TV commercial that enabled [Twitter](https://www.trendhunter.com/trends/food-waste-campaigns) users to live tweet during the commercial and invite someone to a meal when they used the "Let's Eat Together" hashtag. To get people out of the house and away from the TV, the participating tweeters were invited to have a meal prepared for them by a Romanian celebrity chef. "Let's Eat Together" quickly became a trending topic, increased its Twitter following by 15% and got people out of the house and away from eating sad meals by themselves in front of a television set. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 42% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Social Media Dinner Invitations:** Using social media to invite people to shared meals. - **Celebrity Chef Dining Experiences:** Providing unique culinary experiences with celebrity chefs. - **Interactive TV Advertising:** Creating ads that encourage viewer interaction. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for food and beverage brands to innovate with social media. - **Celebrity Endorsements:** Linking celebrity chefs with brands for unique promotional experiences. - **TV Advertising:** Exploring the potential of interactive TV advertising. ## Related on Trend Hunter - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [TV Dinner Restaurants](https://www.trendhunter.com/trends/tv-dinners-restaurant.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Meal Kit Installations](https://www.trendhunter.com/trends/giant-delivery-box.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md)