# Consent-Promoting Apparel The 'Let's Be Clear' Brand Makes Powerful Statements About Consent By Mishal Omar | Published 2016-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lets-be-clear References: [kickstarter](https://www.kickstarter.com/projects/letsbeclear/lets-be-clear-consent-looks-good-on-everyone?ref=category_recommended) The brand Let's Be Clear offers a series of [shirts for both men and women](https://www.trendhunter.com/trends/willy-chavarria-2) as well as girls and boys that explain what consent means. Sexual assault and rape against individuals, most often women, has been an issue for as long as humans have existed. While consent and the nuances associated with the term have long been ignored in public discourse, recent events along with survivors of sexual assault and activists have pushed this conversation into mainstream media. Let's Be Clear seeks to capitalize on this movement in a way that promotes consent and represents a healthy sexuality that is based around respect, mutual agreement and no coercion in any form. This brand's [unisex t-shirts](https://www.trendhunter.com/trends/hats-for-hope-movement) function as an extension of a growing movement that rightfully seeks justice for survivors of sexual assault and the abolition of rape culture. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Consent-promoting Apparel:** Opportunity for apparel brands to create clothing that promotes consent and raises awareness about consent culture. - **Addressing Sexual Assault:** Opportunity to develop products and services that support survivors of sexual assault and contribute to the eradication of rape culture. - **Mainstreaming Consent Discussions:** Opportunity to create platforms and initiatives that facilitate open and inclusive discussion around the importance of consent. ### Where This Applies - **Fashion:** Fashion industry can leverage the growing demand for consent-promoting apparel by integrating consent messaging into their designs. - **Advocacy and Support Services:** Opportunity for advocacy groups and support services to collaborate with Let's Be Clear and promote consent education and survivor support. - **Media and Entertainment:** Media companies can seize the opportunity to produce content that highlights consent and educates audiences about the importance of consent and boundaries. ## Related on Trend Hunter - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Empowerment Beauty Kit Launches](https://www.trendhunter.com/trends/empowerment-beauty-kit.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md)