# Mystery Teen Podcasts Lethal Lit Hopes to Draw More Teenagers to the Podcast Genre By Justin Lam | Published 2018-05-31 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lethal-lit References: [fastcompany](https://www.fastcompany.com/40579157/iheartmedia-is-launching-a-scripted-podcast-for-teens?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [hollywoodreporter](https://www.hollywoodreporter.com/news/archie-comics-writer-pen-scripted-podcast-iheartmedia-1115579) iHearMedia has grown into a popular platform over the last few years and the mass media corporation is finally ready to release its first-ever scripted podcast known as Lethal Lit. The six-part mystery-themed podcast seems to be aimed at teenagers and will be created alongside creative studio Einhorn’s [Epic Productions](https://www.trendhunter.com/trends/nine-arches) and Archie Comic co-president Alex Segura. The decision to create Lethal Lit came from the increased validation of podcasts as a legitimate media form, as well as the growing popularity of the teen podcasting niche. According to Chris Peterson, senior VP at podcasting at [iHeartMedia](https://www.trendhunter.com/trends/netflix-and-iheartmedia), the Lethal Lit podcast is part of the company's goal of attracting a younger audience and introducing them to the [medium of podcasting](https://www.trendhunter.com/trends/pocket-casts1). Image Credit: rawpixel ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Teen Podcasting:** Opportunity for creating more podcasts specifically targeted towards teenagers. - **Scripted Podcasts:** Chance to explore the potential of scripted content within the podcasting industry. - **Youthful Audience Engagement:** Potential for attracting and engaging younger audiences through podcasting. ### Industries Being Reshaped - **Podcasting:** Opportunity for podcasting platforms to create content aimed at teenagers. - **Media and Entertainment:** Disruptive innovation in the podcasting and entertainment industry by targeting younger demographics. - **Creative Studios:** Opportunity for creative studios to collaborate with media partners to develop scripted podcast content. ## Related on Trend Hunter - [90s Horror-Inspired Podcasts](https://www.trendhunter.com/trends/are-you-afraid-of-the-dark-the-official-podcast.md) - [Video Podcast Expansion](https://www.trendhunter.com/trends/netflix-and-iheartmedia.md) - [Cat-Themed Crime Podcasts](https://www.trendhunter.com/trends/purry-duty.md) - [Co-Branded Cat Podcasts](https://www.trendhunter.com/trends/catch-a-cat-burglar.md) - [Kid-Friendly Podcast Services](https://www.trendhunter.com/trends/wondery.md) - [Game-Backed Crime Podcasts](https://www.trendhunter.com/trends/clash-of-clans.md) - [Personalized Podcast Platforms](https://www.trendhunter.com/trends/ilisten-platform.md) - [Gen Alpha-Focused Podcast Apps](https://www.trendhunter.com/trends/storybutton.md) - [Kid-Friendly Daily Podcasts](https://www.trendhunter.com/trends/today-with-tonies.md)