# Interactive Wall Paintings The 'Let's Colour Project' Features Live Paint Performances By Armida Ascano | Published 2010-09-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/let-s-colour-project1 References: [woostercollective](http://www.woostercollective.com/2010/09/lets_colour_project_walls_are_dancing.html) & [letscolourproject](http://www.letscolourproject.com/blog/) The Let's Colour Project is a collection of worldwide paint performances caught on video and shared with the masses. Featuring the well-known artist Matt W. Moore, the project is captured by the Directors Le Groupuscule. Footage for the Let's Colour Project is extensive and detailed, with over 700,000 pictures edited as a stop-motion animation. Thus, this project is a combination of various art disciplines that is delighting spectators nationally. **Implications** - Businesses who are able to share their products with customers in a public and interactive way will benefit in today's ever-evolving society. As more and more individuals lead hectic and busy lifestyles, there will be a large market for the consumption of products and services in easily accessible and instant forms. Businesses who can incorporate their products into people's lives in a stress-free manner will see beneficial results. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 34% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Live Performance Art:** Companies can benefit from incorporating live performance art into their marketing strategies. - **Interactive Marketing:** Businesses who can interact with their customers in new and innovative ways will see positive results. - **Stop-motion Animation:** There is potential for businesses to create eye-catching content using creative animation techniques such as stop-motion. ### Sectors Adopting This - **Marketing:** Incorporating interactive wall paintings as a part of a larger marketing strategy can result in increased brand awareness and customer engagement. - **Art:** Opportunities exist for artists and designers to create interactive installations that blur the lines between art and advertising. - **Animation and Film:** The use of creative animation techniques such as stop-motion animation in advertisements can create a memorable and unique experience for customers. ## Related on Trend Hunter - [Creativity-Fostering Art Events](https://www.trendhunter.com/trends/secret-walls.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Battle-Style Art Events](https://www.trendhunter.com/trends/the-art-of-competition.md) - [Live Art Creation Events](https://www.trendhunter.com/trends/live-art-creation.md) - [Interactive Creativity Home Displays](https://www.trendhunter.com/trends/doodle-interactive-wall.md) - [Global Pixel Canvas](https://www.trendhunter.com/trends/wplace.md) - [Color-In Commuter Tunnels](https://www.trendhunter.com/trends/masterpeace-painting.md) - [Leftover Househouse Paint Artwork](https://www.trendhunter.com/trends/paint-drop.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md)