# Priming Illuminating Serums The Let Me Glow Illuminating Serum Brightens, Plumps and Primes By Laura McQuarrie | Published 2022-03-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/let-me-glow-illuminating-serum References: [businesswire](https://www.businesswire.com/news/home/20220302005263/en) & [keyssoulcare](https://www.keyssoulcare.com/en_CA) The Let Me Glow Illuminating Serum is the newest product from [Keys Soulcare](https://www.trendhunter.com/trends/alicia-keys) and it takes the form of a [glow-boosting solution](https://www.trendhunter.com/trends/tree-hut-1) that simultaneously primes the skin for makeup, brightens, smoothes and plumps. This new product from the brand by Alicia Keys and board-certified dermatologist Dr. Renée Snyder taps into time-tested and modern ingredients like aloe, bamboo, malachite, hyaluronic acid, ceramides and niacinamide. The antioxidant-packed vegan formula revives dull, dry skin and rebalances the complexion just after cleansing. New releases from the one-year-old brand also include the [Nourishing Cleansing Balm](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm), the Tranquil Essence Soothing & Hydrating Toner and the Obsidian Stone Gua Sha Body Massage Tool, all of which promise to elevate consumers' self-care rituals at home or on the go. As Alicia says, "With Keys Soulcare, our intent is to honor the connection between skin and self." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 33% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Skin-priming Serums:** Developing skincare products that not only cater to skin's health but also primes it for makeup application. - **Antioxidant-packed Formulas:** Using time-tested and modern ingredients like aloe, bamboo, and hyaluronic acid to create antioxidant-packed vegan formulas that revive dull, dry skin and rebalance the complexion. - **Self-care Rituals:** Designing products that elevate consumers' self-care rituals at home or on the go using tools like the Obsidian Stone Gua Sha Body Massage Tool or nourishing cleansing balms. ### Where This Applies - **Beauty and Skincare:** Product developers in the beauty and skincare industry should focus on creating innovative, vegan-friendly products that have multi-functional benefits for skin and enhance user self-care rituals. - **Makeup:** Makeup brands should consider partnering with or formulating their own skin-priming serums to create a more holistic approach to makeup applications that also caters to the health and appearance of the skin. - **Wellness and Self-care:** Developers in the wellness and self-care industry can create new user experiences by developing self-care products that elevate everyday rituals, like facial cleansing, with unique and nourishing formulations and tools. ## Related on Trend Hunter - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Serum-Focused Skincare Bundles](https://www.trendhunter.com/trends/serum-superstars.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Lily-Enhanced Serum Formulas](https://www.trendhunter.com/trends/lily-concentrate.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/tree-hut-1.md) - [Brightening Skincare Sets](https://www.trendhunter.com/trends/brightening-duo.md) - [Triple-Threat Skincare Solutions](https://www.trendhunter.com/trends/nude-glow-peptide-serum.md)