# Striking Rapper-Designed Sneakers Cardi B x Reebok Delivers a Capsule of Bold Sneakers and Apparel By Kanesa D | Published 2022-06-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/let-me-be-enchanted References: [hypebeast](https://hypebeast.com/2022/6/cardi-b-reebok-let-me-be-enchanted-collection-release-date) & [reebok](https://www.reebok.com/us/cardi_b) The 'Let Me Be...Enchanted' collection follows Cardi B’s recent 'Let Me Be...In My World Nighttime' collection in cooperation with [Reebok](https://www.trendhunter.com/trends/reebok-x-danielle-guizio). The open concept accentuates her eccentric flair with a new [footwear and apparel line](https://www.trendhunter.com/trends/reebok-2025). Cardi B has showcased three collections in [partnership with Reebok](https://www.trendhunter.com/trends/pleasures-and-reebok-1) since joining the team in 2018. Cardi lent her creativity to the 'Freestyle Hi,' resulting in the 'Freestyle Hi Cardi,' which incorporates transparent straps and a tongue logo. The silhouette uses ‘Glass Blue,’ ‘Quartz Rose,’ and ‘Moonstone’ shades. The pair accompanies a faux fur jacket that releases alongside it and is found in an ‘Ultra Berry’ colorway. The 'Cardi Leotard 2-in-2' is a combination of a pastel blue unitard and matching bandeau. Finally, the artist has also altered the ‘Classic Leather,’ with the 'Classic Leather x Cardi B V2' completing the drop. Image Credit: Reebok ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 52% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Celebrity-designed Apparel:** Collaborating with celebrities like Cardi B to design apparel and footwear can drive customer engagement and offer disruptive innovation opportunities in the fashion industry. - **Transparent Sneaker Designs:** Transparent straps and accents offer an opportunity for innovation and personalization in sneaker design for brands looking to offer unique products in a highly competitive market. - **Two-in-one Activewear:** Combining two or more activewear pieces into one, as seen in the Cardi Leotard 2-in-2, presents an opportunity for brands to offer multifunctional and versatile apparel to consumers. ### Who This Affects Most - **Fashion:** Working with celebrities to design collections is a disruptive innovation opportunity for fashion brands looking to increase customer engagement and brand awareness. - **Footwear:** Transparent straps and accents and unique colorways, like those seen in the Cardi B x Reebok collection, offer opportunities for footwear brands to differentiate themselves in a highly competitive market. - **Athletic Apparel:** Combining multiple activewear pieces into one, as seen in the Cardi Leotard 2-in-2, presents a disruptive innovation opportunity for brands looking to offer versatile and practical apparel to consumers who want to streamline their workout wardrobe. ## Related on Trend Hunter - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Vegan Celebrity-Inspired Sneakers](https://www.trendhunter.com/trends/nicki-minaj-2.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md)