# Analytic Trip Generators Virgin Atlantic's Let It Fly Suggests Trips Based on What You Might Pack By Laura McQuarrie | Published 2015-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/let-it-fly References: [psfk](http://www.psfk.com/2015/03/virgin-atlantic-let-it-fly-virtual-suitcase-dream-travel-destination.html) & [letitfly.virgin-atlantic](http://www.letitfly.virgin-atlantic.com/) [Virgin Atlantic's](https://www.trendhunter.com/trends/virgin-atlantic-1) latest campaign is based around an unusual premise: rather than have prospective travelers think about a destination first, Let It Fly asks people consider the items that they'd like to pack. The items that take up precious suitcase space are incredibly revealing of what a traveler values most, which is what makes this campaign so clever. Some of the virtual items that can be chosen with Let It Fly include pairs of jeans, sun-shielding hats, sandals, cameras, jewelry or scuba gear. Once you've chosen the perfect combination of items, Virgin Atlantic gets to work to suggest a dreamy location to jet off to. After being provided with a few noteworthy spots and a little more info on the location, if you're feeling spontaneous, at the end of the online experience you can even [book the trip](https://www.trendhunter.com/trends/trameter). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Item-based Travel Planning:** Analyzing a traveler's preferred packing items to suggest the best travel destination, providing opportunities for personalized industry-specific travel services. - **Data-driven User Persona Marketing:** Using data gathered from a user's choice of preferred packed items to create personalized advertising and promotional campaigns, disrupting traditional marketing methods. - **Gamification of Travel Planning:** Creating engaging gamified experiences for travelers to better connect them to travel services while providing an opportunity to track customer preferences and optimize services. ### Where This Applies - **Travel and Tourism:** Innovations in personalized travel services can boost revenue and provide a valuable marketing tool for travel companies and destinations. - **Retail:** The analysis of user preferences in packing items for travel can provide valuable data for retailers to optimize their product offerings and customer experiences. - **Digital Marketing:** Utilizing user data to create personalized promotions can disrupt traditional marketing methods and provide a competitive advantage for companies. ## Related on Trend Hunter - [Social Media-Based AI Travels](https://www.trendhunter.com/trends/lets-trip-ai.md) - [GenAI Travel Agencies](https://www.trendhunter.com/trends/archers-ai-travel-agency.md) - [AI-Powered Travel Campaigns](https://www.trendhunter.com/trends/bring-it-2024.md) - [Personality-Matched Luggage Collections](https://www.trendhunter.com/trends/airs.md) - [Travel Planning Apps](https://www.trendhunter.com/trends/lets-trip-1.md) - [Smart Trip-Planning Tools](https://www.trendhunter.com/trends/trips-by-steller.md) - [Personality-Forward Luggage Brands](https://www.trendhunter.com/trends/airs-luggage.md) - [AI-Powered Travel Planning](https://www.trendhunter.com/trends/travel-ai-trip-creator.md) - [Instant Trip Planning](https://www.trendhunter.com/trends/airial-travel.md)