# Collaborative Better-for-Your Snacks This LesserEvil x Thrive Market Snack is Online-Only By Michael Hemsworth | Published 2022-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lesserevil-x-thrive-market References: [preparedfoods](https://www.preparedfoods.com/articles/127632-thrive-market-lesserevil-unveil-exclusive-collaboration) & [thrivemarket](http://www.thrivemarket.com/)  This new [LesserEvil](https://www.trendhunter.com/trends/rind) x [Thrive Market](https://www.trendhunter.com/trends/figure-ate-foods) snack has been created in collaboration between the brands to provide patrons a flavorful, sustainable way to satisfy their hunger when feeling peckish. The new Elote snack flavor is an online-only offering that will be available alongside the original fan favorites including Salted, Olive Oil, Sweet & Salty and Vegan Butter. The Elote-flavored snack harnesses the taste of the namesake Mexican street food staple with notes of cheese, pepper and spices on a satiating popcorn snack. The LesserEvil x Thrive Market snack is launching November 30, 2022 exclusively for all Thrive Market members in the continental US to enjoy this holiday season. Priced at between $2.99 and $4.99, the snack is contained within packaging from [NEO Plastics](https://www.trendhunter.com/trends/space-balls) to expedite the breakdown process upon disposal. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 82% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Online-only Snack Offerings:** Businesses can innovate their snack offerings by creating exclusive online-only flavors that cater to a specific consumer segment, while leveraging sustainable packaging options. - **Collaboration Between Brands:** Collaborations between established brands can create unique snack offerings that leverage the strengths of both businesses, while expanding their customer base through cross-promotion. - **Flavor Innovation:** Businesses can capture consumer attention by innovating on traditional snack flavors, such as this Elote-flavored popcorn, offering a fresh spin on classic snacks. ### Who This Affects Most - **Snack Food Industry:** Companies in the snack food industry can create innovative snack flavors and explore sustainable packaging options to stay ahead of consumer trends and demand. - **E-commerce Industry:** E-commerce platforms can collaborate with snack companies to offer exclusive online-only flavors, while leveraging data insights to cater to specific consumer segments. - **Sustainability Industry:** Businesses in the sustainability industry can collaborate with snack companies to offer eco-friendly and biodegradable packaging options, helping to reduce landfill waste and promote sustainability. ## Related on Trend Hunter - [Cherry Lime-Flavored Popcorn](https://www.trendhunter.com/trends/rind.md) - [Cocktail-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/pia-colada-popcorn.md) - [Wholesome Cheese Snacks](https://www.trendhunter.com/trends/cheezmos.md) - [Winter-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn.md) - [Collaborative Olive Oil Popcorns](https://www.trendhunter.com/trends/extra-virgin-olive-oil-sea-salt-popcorn.md) - [Savory Corn Snacks](https://www.trendhunter.com/trends/crunch-corn.md) - [Toy-Themed Snack Collaborations](https://www.trendhunter.com/trends/toy-story-lil-puffs.md) - [Twisted Heirloom Corn Snacks](https://www.trendhunter.com/trends/pipcorn-twists.md) - [Better-for-You Snack Puffs](https://www.trendhunter.com/trends/space-balls.md)