# Gin-Sharing Laundromats Lesley’s Laundrette by Hendrick's Gin is a "Portal to the Peculiar" By Laura McQuarrie | Published 2019-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lesleys-laundrette References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/08/hendricks-opens-peculiar-laundrette-in-shoreditch/) & [eventbrite](https://www.eventbrite.co.uk/e/hendricks-portals-to-the-peculiar-lesleys-launderette-tickets-67731174767) To inject fun and excitement into some of the more mundane aspects of life, Hendrick's Gin is creating a series of "[portals to the peculiar](https://www.trendhunter.com/trends/hendricks-oasium)," the first of which is Lesley’s Laundrette in London. As a brand that's passionate about sharing its whimsical personality, Hendrick's Gin is giving people the chance to step into a unique, multi-sensory experience. The experience will be open for just a few days in August and Lesley’s Laundrette takes inspiration from Hendrick’s master distiller Lesley Gracie. On site, adult visitors will be able to sample the brand's [rose- and cucumber-infused gin](https://www.trendhunter.com/trends/walled-garden-gin) and enjoy a 45-minute experience at no cost. Although Lesley’s Laundrette is branded as a laundromat-styledshop, Hendrick's Gin notes that it is truly an "old launderette that cares less for fresh clothes and more about a fresh perspective." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Experiences:** There is an opportunity to create unique, immersive experiences that engage multiple senses and leave a lasting impression. - **Branded Pop-up Experiences:** Brands can leverage temporary, pop-up spaces to create buzz and generate excitement around their products or services. - **Whimsical Marketing Strategies:** Brands can differentiate themselves by adopting a whimsical and playful approach to marketing, capturing consumers' attention and fostering brand loyalty. ### Industries Being Reshaped - **Hospitality and Entertainment:** The hospitality and entertainment industries can incorporate multi-sensory experiences into their offerings to provide unique and memorable customer interactions. - **Retail and Consumer Goods:** Brands in the retail and consumer goods industry can create branded pop-up experiences to increase brand visibility, attract new customers, and drive sales. - **Marketing and Advertising:** Marketing and advertising agencies can develop whimsical marketing strategies for clients, helping them stand out in a crowded market and connect with their target audience. ## Related on Trend Hunter - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Romantic Drinking Accessories](https://www.trendhunter.com/trends/gintimates.md) - [Sunset-Inspired Gin Spirits](https://www.trendhunter.com/trends/hendricks-sunspell-gin.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Salty Seaside-Inspired Gins](https://www.trendhunter.com/trends/hendricks.md) - [Limited-Edition Gin Dual Pack](https://www.trendhunter.com/trends/hendricks-gins.md) - [Gin-Fueled Human Chatbots](https://www.trendhunter.com/trends/chat-gt.md)