# New Wave Nail Polish Ads Les Vernis Couleurs Culte de Chanel Features the Brand's Iconic Shades By Michael Hemsworth | Published 2013-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/les-vernis-couleurs-culte-de-chanel References: [trendoracle](http://trendoracle.com/708865/chanel-les-vernis-couleurs-culte-de-chanel/) & [chanel](http://chanel.com) Celebrating the brand's most popular and iconic shades of [nail polish](https://www.trendhunter.com/trends/nailsinc-polishes), the Les Vernis Couleurs Culte de Chanel advertisement features a new wave soundtrack and a series of hand formations that covet the colors. The Les Vernis Couleurs Culte de Chanel spot focuses on five distinct shades that are household names with regard to the brand and include Black Satin, Pirate, Beige, Particuliere and Rouge Noir. Although not put forth for national distribution, the Black Satin, Pirate, Beige, Particuliere and Rouge Noir commercial has already come to be something of a fan favorite with tens of thousands of views overnight. The catchy New Order soundtrack and quirky hands that dominate the spot make it something of a fresh take for the rather traditional brand. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nail Polish Color Tribute Ads:** Luxury and tradition brands can add a modern twist through music and creative visuals to advertise their popular shades of nail polish. - **Online Fan Favorite Brand Feature Ads:** Brands can leverage social media and online platforms to test and feature fan favorites in their advertisements. - **Music-driven Branding:** Using popular music tracks in advertisements can catch the attention of younger audiences and create a more relatable image for brands. ### Industries Being Reshaped - **Beauty and Personal Care:** Brands in the beauty and personal care industry can try creative ways to showcase their popular colors through unique ads that disrupt traditional norms. - **Fashion and Luxury:** Luxury fashion brands can adopt refreshing advertising campaigns using music and online engagement to attract younger consumers while still retaining their classic image. - **Entertainment and Media:** Music and entertainment media can partner with brands to offer creative advertising solutions that appeal to fans while still capturing the essence of the brand. ## Related on Trend Hunter - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Luxury Makeup Collections](https://www.trendhunter.com/trends/les-nuits-de-chanel.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Spooky Movie-Themed Polishes](https://www.trendhunter.com/trends/sally-hansen-1.md) - [Limited-Edition Luminous Matte Lipstick](https://www.trendhunter.com/trends/luminous-matte.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Seasonal Winter Makeup Collections](https://www.trendhunter.com/trends/les-beiges.md)