# Genderless Fragrance Collections The Les Infusions de Prada Range Boast Unisex Scents By Jana Pijak | Published 2015-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/les-infusions-de-prada References: [buro247](http://www.buro247.com/me/beauty/news/les-infusions-de-prada.html) & [prada](http://www.prada.com/en.html?cc=CA) Les Infusions de Prada is the Italian luxury brand's latest fragrance range. The scent collection is described as genderless and embraces the fashion industry's latest obsession with unisex marketing. Blurring gender lines, this perfume collection boasts six fragrances that redefine that way consumers experience scent. Viewing gender-focused products as a cliche, Prada's Daniela Andrier created the [Les Infusions de Prada fragrance range](https://www.trendhunter.com/trends/prada-infusion-de-santal-chai) in an attempt to appeal to a broader market. The collection will feature three of Prada's existing fragrances along with three new scents that include Iris, Oeillet and Amande along with Fleur d'Oranger, Iris Cèdre and [Vetiver](https://www.trendhunter.com/trends/ex-vetiver). Following in the footsteps of genderless retailers like [Selfridges](https://www.trendhunter.com/trends/mind-games-soulmate-collection), this scent collection celebrates self-expression and understands consumers' desire for experimentation. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 34% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Genderless Fragrance Collections:** The trend towards genderless fragrance collections is disrupting the traditional gender-focused perfume industry, offering opportunities for new marketing and product strategies. - **Unisex Marketing:** The rise of unisex marketing is a trend that is influencing various industries, leading to new product development and marketing strategies. - **Self-expression:** The trend towards celebrating self-expression is changing the way consumers approach and interact with products, offering opportunities for companies to appeal to a broader market and drive innovation. ### Sectors Adopting This - **Perfume Industry:** The perfume industry is being disrupted by the trend towards genderless fragrance collections, creating opportunities for companies to explore new approaches to marketing and product development. - **Fashion Industry:** The fashion industry's embrace of unisex marketing is impacting the perfume industry and creating new opportunities for companies to innovate and appeal to consumers. - **Retail Industry:** The trend towards celebrating self-expression is influencing the retail industry, creating opportunities for companies to develop and market products that cater to consumers' desire for individuality and experimentation. ## Related on Trend Hunter - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Luxury Fragrance Collections](https://www.trendhunter.com/trends/the-olfactory-series-1-collection.md) - [Familial Fashion House Perfumes](https://www.trendhunter.com/trends/fendi-fragrance.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md)