# Custom Bridal Labs Les Aimants is the First-ever Bridal Line Powered by 3D Fitting Technologies By Laura McQuarrie | Published 2023-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/les-aimants References: [refinery29](https://www.refinery29.com/en-us/les-aimants-custom-bridal-fashion-outfit?utm_source=feed&utm_medium=rss) & [les-aimants](https://les-aimants.com/)  Les Aimants is the first bridal line powered by 3D fitting technologies and it turns [made-to-measure looks](https://www.trendhunter.com/trends/madetoorder-dresses) into a more accessible option for brides. This modern, personal atelier for brides makes it possible to design a unique wedding dress, get measured online and receive the finished look within eight weeks. “While fashion trends have evolved, the conventional approach to wedding dress shopping has largely remained unchanged,” Les Aimants founder Manon Martin told Refinery29, “We set out to create a platform where customers can [digitally customize their wedding dresses](https://www.trendhunter.com/trends/lovebird), choosing from an array of tops, skirts, fabrics and details to create something uniquely their own.” In 2024, Les Aimants will begin offering a shipping service for [at-home try-on experiences](https://www.trendhunter.com/trends/bariano). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 72% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Why This Trend Is Growing - **Digital Customization:** Les Aimants enables customers to digitally customize their wedding dresses, choosing from an array of options to create something uniquely their own. - **3D Fitting Technologies:** Les Aimants utilizes 3D fitting technologies to provide brides with a made-to-measure wedding dress experience. - **At-home Try-on Experiences:** In 2024, Les Aimants will offer a shipping service for at-home try-on experiences, enhancing the convenience of the bridal shopping process. ### Industries Being Reshaped - **Fashion:** Les Aimants disrupts the traditional approach to wedding dress shopping by offering digital customization and 3D fitting technologies. - **Ecommerce:** Utilizing the power of digital customization and at-home try-on experiences, Les Aimants taps into the thriving eCommerce industry for bridal fashion. - **Technology:** With its utilization of 3D fitting technologies, Les Aimants presents disruptive innovation opportunities at the intersection of fashion and technology. ## Related on Trend Hunter - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Stunning Luxury Bridal Collections](https://www.trendhunter.com/trends/martina-liana.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Efficient Made-To-Order Wedding Services](https://www.trendhunter.com/trends/madetoorder-dresses.md) - [Made-to-Order Bridal Collections](https://www.trendhunter.com/trends/cecilie-bahnsen-2.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md)