# Custom Tailored Hands The Handmade Film by Lernert + Sander Captures the Skill of Brioni By Romina S. Cortellucci | Published 2012-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lernert-sander References: [dejoost.nl](http://www.dejoost.nl/handmade-by-lernert-sander/) & [lernertandsander](http://www.lernertandsander.com/index.php?/projects/handmade/) The Dutch duo Lernert + Sander created this video entitled 'Handmade' to show off the skills of the [Italian tailors at Brioni](https://www.trendhunter.com/trends/girotti). With such talent on both ends of the collaboration, it is no surprise that the video's finished product turns a commercial project into an incredible piece of [contemporary art](https://www.trendhunter.com/trends/campaign-film). The video follows the process of creating a well-refined tailor suit, except this time it is for a stylish hand, hence the title. According to the Lernert + Sander website the idea behind the video was that, "a hand would be the ultimate customer to prove the skills and craftmanship of a brand." The viewer is completely drawn in by both the [humor of the film](https://www.trendhunter.com/trends/mens-wearhouse) and the craftsmanship of the company behind it, showing just how a great idea can come into fruition. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Handmade Film:** The trend of creating handmade films showcases the skill and craftsmanship of various brands and artists. - **Collaborative Art:** The trend of collaborating with artists from different industries allows brands to create unique and artistic promotional content. - **Visual Storytelling:** The trend of using visually captivating videos to tell a brand's story engages and captivates audiences in a more impactful way. ### Where This Applies - **Fashion:** Fashion brands can embrace handmade films as a disruptive innovation opportunity to showcase their craftsmanship and differentiate themselves in a crowded market. - **Advertising:** Advertising agencies can leverage collaborative art trends to create innovative and visually appealing campaigns that resonate with viewers and leave a lasting impression. - **Marketing:** Marketers can explore the trend of visual storytelling to create compelling brand narratives that evoke emotions and increase brand awareness and loyalty. ## Related on Trend Hunter - [Leather Goods-Focused Holiday Campaigns](https://www.trendhunter.com/trends/leather-goods1.md) - [Iconic Footwear Tribute Films](https://www.trendhunter.com/trends/iconic-tabi-footwear.md) - [Stunningly Intricate Watch Designs](https://www.trendhunter.com/trends/boris-nmitz.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Luxury Fashion Craftsmanship Exhibitions](https://www.trendhunter.com/trends/hermes-celebrates.md) - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)