# Soap-Opera-Themed Luxury Used Goods LePrix Debuted a Gossip Girl Edit of Authentic Pre-Owned Goods By Grace Mahas | Published 2020-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/leprix References: [leprix](https://leprix.com/?__cf_chl_jschl_tk__=af6b39a72d6b369a90258945bde5b179217884cc-1605820276-0-AYC_4aou9JRLJnIfpQaMH_ZMGkii78tPxIohBFrx31FmmscF01RjgufLgORjovvdSBf_YYM3x5QZaQ_btTDf4jn15PeSYu1pYL19bAnZaqFrid2dfoLzuOtt2nTUsVVFluNFGcBcDHdOYdaF0TkzpgT7SbXLCzSafNqIjl0eunn3KNHFk-k2dnwHIAL8mDp7kSegcDtLotLSZbmbFdAvYHxP-gMOi8hb6NfDslWwLRbvSJBr0kJVynAp0z1s_BIOkqvuYvVC3ksBw5BU3eOPA5jxUnFrm_fgBElOZ5e3lQKvLBGDE_L3g20nayotx74c3HcrZK5NMCWc4m1OKO8Ph9NFZdvKtYHMOaaYeD5c5Y3yLzGjg1OL5C6x-XN3i-FpLQ) Online platform LePrix is viewed as the “Farfetch” for vintage and offers one of the largest collection of pre-owned, authentic [Chanel](https://www.trendhunter.com/trends/hewi), [Louis Vuitton](https://www.trendhunter.com/trends/luxury-consignment-platform), [Gucci](https://www.trendhunter.com/trends/zero-collective), and more from the best global consignment shops and vintage boutiques. In anticipation of the return of the cult-favorite television show, Gossip Girl, the platform launched a 'Gossip Girl edit' that helps users recreate their favorite styles – at an accessible price point – while gearing up for the new show. LePrix is dedicated to offering 100% authentic brands that have been hand-selected with trusted designer consignment stores. The brand offers easy shipping worldwide with free shipping options for all US purchases. In addition, the platform offers a no-hassle, easy return program. Image Credit: LePrix ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Luxury-used-goods:** Creating soap-opera-themed luxury used goods can cater to fans and enthusiasts while offering affordable replicas of the high-end looks depicted in their favorite TV shows. - **Vintage-online-marketplaces:** Building online marketplaces that cater to authenticated, vintage items can be a profitable opportunity for retailers and boutiques to increase their reach and revenue streams. - **Tv-inspired-fashion:** Leveraging TV shows to promote and sell fashion items, especially through online marketplaces, can attract a niche audience and improve sales. ### Who This Affects Most - **Fashion-ecommerce:** The fashion eCommerce industry can take on the opportunity to build and scale authentic, vintage online marketplaces and attract fans of niche pop culture shows. - **Luxury-fashion-resale:** The luxury fashion resale industry can leverage TV shows and pop culture references to increase demand for their products and stand out in a competitive market. - **Consignment-retail:** Consignment retail can capitalize on the growing demand for authenticated, secondhand luxury goods and work with emerging e-commerce marketplaces to reach new audiences. ## Related on Trend Hunter - [Social Media Pre-Owned Luxury Marketplaces](https://www.trendhunter.com/trends/leprix-1.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [Authenticated Luxury Shops](https://www.trendhunter.com/trends/ebay-luxury-exchange.md) - [Luxury Consignment Services](https://www.trendhunter.com/trends/consignment-service.md) - [eCommerce Consignment Services](https://www.trendhunter.com/trends/ebay-consignment.md)