# Affordable Leopard Puffers PrettyLittleThing Launched a Range of Low-Cost Jackets for the Winter By Riley von Niessen | Published 2019-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leopard-puffer References: [prettylittlething.us](https://www.prettylittlething.us/leopard-print-satin-puffer.html) While many consumers fork over hundreds of dollars for a winter jacket to keep them warm, [PrettyLittleThing](https://www.trendhunter.com/trends/cherry-girl) released a more affordable range of outerwear that's all under $200 -- including a stylish [leopard puffer](https://www.trendhunter.com/trends/solander-batman) that's just $88. The jacket features a cropped style, which makes the bold puffer style even more statement-worthy and flattering. The jacket is made from 100% polyester material, which comprises both the outer shell and the inner lining. The leopard pattern is also included on the inner lining, giving it a seamless look that makes it easy to style. The jacket is available in women's sizes 0 to 12, and is currently a part of the fashion retailer's seasonal sale -- dropping the price to just $53. PrettyLittleThing's many other [affordable outerwear](https://www.trendhunter.com/trends/shein-layering-lines) pieces can be found on its web store as well. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 52% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Affordable Winter Outerwear:** Disruptive innovation opportunity: Develop low-cost, stylish winter jackets to attract budget-conscious consumers. - **Statement-worthy Puffer Jackets:** Disruptive innovation opportunity: Create bold and eye-catching puffer jackets with unique patterns and designs. - **Seasonal Sales for Fashion Retailers:** Disruptive innovation opportunity: Implement seasonal sales strategies to offer discounted prices on outerwear and attract more customers. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Incorporate affordable winter outerwear into existing product lines to cater to a wider customer base. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop cost-effective and eco-friendly materials for winter jackets without compromising quality and style. - **E-commerce:** Disruptive innovation opportunity: Build online platforms that offer a wide range of affordable outerwear options, attracting price-conscious shoppers. ## Related on Trend Hunter - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Leopard Print Drink Coolers](https://www.trendhunter.com/trends/leopard-series.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Ultra-Light Puffers](https://www.trendhunter.com/trends/spanx-airessentials1.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Featherlight Ultra-Rare Down Jackets](https://www.trendhunter.com/trends/eiderdown-puffer-jacket.md) - [Adaptable Faux Fur Jackets](https://www.trendhunter.com/trends/rudsaks-aspen.md) - [Textured Alpaca Outerwear](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket.md) - [Luxury Belted Puffer Jackets](https://www.trendhunter.com/trends/rudsaks-pelin-s.md)