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# Horse-Hugging Photography
Leonie Purchas Captures Families Around the World

By Meghan Young | Published 2010-12-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/leonie-purchas
References: [lifelounge](http://www.lifelounge.com/photography/gallery/leonie-purchas-photographs-family.aspx) & [leoniepurchas](http://www.leoniepurchas.com/home/portfolio/)

Leonie Purchas' family-focused photography portfolio is right in time for the holiday season. Falling right in line with the season of good will and crazy relatives, Leonie Purchas' work incites warm, fuzzy, familial feelings.

Having traveled from Cuba to England, Leonie Purchas' photographs are abstract but heartwarming. If there is one universal thing in the world, it is most definitely family and love -- this collection proves it.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 44% | Activity: 13% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Family-centric Photography:** The trend towards capturing warm, fuzzy, familial feelings through abstract but heartwarming photography.
- **Global Travel Photography:** The trend towards a unique, individualistic photography style that showcases the beautiful and diverse world we live in.
- **Holiday-season Photography:** The trend towards photographing the seasonal warmth and joy of family and friends during the holidays.

### Sectors Adopting This

- **Photography:** Opportunity for photographers to capitalize on the trend towards capturing these specific moments and feelings through new photography techniques.
- **Online Greetings:** Opportunity for online digital greeting card companies to use heartwarming, family-centric photography as digital content for their cards.
- **Home Decor:** Opportunity for businesses in the home decor industry to display and sell family-oriented photographic prints that evoke a sense of warmth and family unity.

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