# Handcrafted DTC Watches Leonard & Church Offers Stylish Watches at Affordable Prices By Joey Haar | Published 2017-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leonard-church References: [leonardandchurch](https://leonardandchurch.com/) A handcrafted timepiece is usually a prohibitively expenses product for the average consumer, but Leonard & Church is using the tenets of DTC businesses to offer that same degree of luxury without the eye-popping price tag. The New York-based watch company designs and manufacturers its watches itself, and then it sends those products straight to consumers without any touch points in between, saving a ton in the process. In most cases, watchmakers will design and manufacture their latest model, and then pass it off to trading companies, middle men, and distributors. By the time the watches end up in stores in front of the consumer, the price has gone way up. According to Leonard & Church, the average price of one of their own watches is up to 10 times less expensive than with competitors' luxury watches. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Handcrafted DTC Watches:** Offering handcrafted watches at affordable prices through a DTC business model presents a disruptive opportunity in the luxury watch market. - **Direct-to-consumer Luxury Goods:** The DTC model used by Leonard & Church to offer affordable luxury watches presents a disruptive opportunity in the luxury goods industry. - **Manufacturer-to-consumer Supply Chain:** Bypassing middlemen distributors and selling directly to consumers presents a disruptive opportunity in the supply chain and logistics industry. ### Sectors Adopting This - **Watchmaking:** The traditional watchmaking industry can benefit from adopting DTC business models to offer more affordable luxury watches. - **Luxury Goods:** The luxury goods industry can benefit from adopting DTC business models to offer affordable luxury products to consumers. - **Supply Chain and Logistics:** The supply chain and logistics industry can benefit from the adoption of manufacturer-to-consumer direct sales to increase profitability and reduce costs. ## Related on Trend Hunter - [DIY Wooden Watchmaking Sets](https://www.trendhunter.com/trends/tfo-clockwork.md) - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md) - [Accessible Mechanical Timepieces](https://www.trendhunter.com/trends/classivo-43.md) - [Curated Womens Watch Lineups](https://www.trendhunter.com/trends/chteau-divoire.md) - [Ultra-Affordable Anniversary Watch Designs](https://www.trendhunter.com/trends/affordable-watches1.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Mesmerizing Fashion House Timepieces](https://www.trendhunter.com/trends/louis-vuitton-escale.md) - [Vintage Dress Watch-Inspired Timepieces](https://www.trendhunter.com/trends/instrument-beaumarchais-h02.md) - [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md)