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# Baroque Fashion Campaigns
The Rosie Huntington-Whiteley Leon Max Fall 2010 Campaign is Decadent

By Annie Ho | Published 2010-07-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/leon-max-fall-2010-campaign
References: [fashionising](http://www.fashionising.com/pictures/s--Rosie-Huntington-Whiteley-Max-Studio-Leon-Max-Fall-2010-7012-1.html) & [maxstudio](http://www.maxstudio.com/)

The cover model for Max Studio's Leon Max Fall 2010 campaign is none other than [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) Angel Rosie Huntington-Whiteley, who is also set to star as the female lead in 'Transformers 3.' This model is on the fast track to supermodel status.

In this campaign, Rosie Huntington-Whiteley shares her spotlight with fellow models Aida Aniulyte and Leva Aniulyte. Shot by photographer Phillip Dixon, the Leon Max Fall 2010 campaign channels the Victorian era -- and beautifully, at that.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 71% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Victorian-inspired Fashion:** Opportunity for fashion brands to create Victorian-inspired collections and campaigns.
- **Celebrity Brand Endorsements:** Opportunity for brands to collaborate with popular celebrities for their fashion campaigns.
- **Luxury Fashion Photography:** Opportunity for photographers to create decadent and opulent images for luxury fashion campaigns.

### Industries Being Reshaped

- **Fashion:** The fashion industry can incorporate Victorian-inspired elements into new collections and marketing campaigns.
- **Entertainment:** Opportunity for entertainment brands to collaborate with popular models and actresses for brand endorsements.
- **Photography:** Opportunity for photography businesses to specialize in luxury fashion photography for high-end clients.

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