# Culturally Expansive Music Services A Video Honors Leo Burnett Mumbai Launching Spotify in India By Amy Duong | Published 2019-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/leo-burnett-mumbai References: [leoburnett](https://leoburnett.com/articles/work/spotify-launches-in-india-with-help-of-leo-burnett-mumbai/) [Spotify](https://www.trendhunter.com/trends/see-yourself-in-sound) officially launches in India with the efforts of Leo Burnett Mumbai and to celebrate the occasion, there is a short film that celebrates the vibrant culture and energy of the music streaming service. The film highlights Spotify's commitment to [artists and music](https://www.trendhunter.com/trends/karan-aujla) all over the globe and honors the [personalized experience](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec) that it offers to its eclectic users. Spotify chose to work with Leo Burnett and use it as its agency largely due to its HumanKind philosophy. Leo Burnett is always placing purpose and people at the very core of its brand work and Spotify relates to that concept very closely. The campaign captures the message, “if music is life for you then there is good news for you, welcome to a better life.” ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Culturally Expansive Music Technology:** Incorporating diverse cultural experiences into music technology platforms presents an opportunity for companies to expand their user base and provide personalized experiences to users worldwide. - **Human-centered Branding:** Adopting a HumanKind philosophy in branding and marketing efforts can strengthen a company's connection with its audience and increase trust and loyalty. - **Personalized Streaming Experience:** Providing a personalized music streaming experience that caters to individual preferences and cultural backgrounds can increase user engagement and retention. ### Sectors Adopting This - **Music Streaming Services:** Music streaming services can incorporate culturally diverse music experiences into their platforms to attract a larger, more diverse user base. - **Advertising and Marketing:** Marketing and advertising agencies can embrace a HumanKind philosophy to better connect with their audience and create more impactful campaigns. - **Technology and Personalization:** Companies in the technology industry can focus on personalization and user experience design to create more engaging and user-friendly platforms. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Artist-Empowering Streaming Insights](https://www.trendhunter.com/trends/spotify-campaign-kit.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Streaming Moments Surge](https://www.trendhunter.com/trends/spotifys-wrapped-2025.md) - [Hyper-Personalized Playlists](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec.md) - [Music-Inspired Restaurant Recommendations](https://www.trendhunter.com/trends/spotify-amex-resy.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md)