# Hand-Drawn Billboards The Leo Burnett Chevrolet Campaign Creates its Own Advertisements By Armida Ascano | Published 2010-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/leo-burnett-chevrolet References: [creativecriminals](http://creativecriminals.com/billboard/chevrolet-hand-drawn-billboard/) & [jvm](http://www.jvm.com/) The Leo Burnett [Chevrolet](https://www.trendhunter.com/trends/chevrolet-bolt-campaign) campaign is yet another mind-blowing marketing initiative by the global ad agency. The campaign follows other original penny-pinching billboard spots by this twosome, including nature frames and wood-carved out of home fixtures. This time, the Leo Burnett Chevrolet campaign uses [analogue artistic methods](https://www.trendhunter.com/trends/analog-life) to implement the idea of simplicity. This viral video shows a backlit billboard being hand-drawn by an artist in a suit. Check out the featured gallery and attached video to get a closer look at the Leo Burnett Chevrolet campaign. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 32% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hand-drawn Advertisements:** Disruptive innovation opportunity: Explore the use of traditional art techniques to create unique and eye-catching advertisements. - **Analog Marketing:** Disruptive innovation opportunity: Embrace analog methods in marketing campaigns to stand out in a digital-dominated landscape. - **Artistic Billboards:** Disruptive innovation opportunity: Incorporate artistic elements in billboard designs to create visually captivating experiences and enhance brand impact. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Integrate unconventional advertising techniques to engage consumers in new and memorable ways. - **Marketing:** Disruptive innovation opportunity: Experiment with non-traditional marketing strategies that leverage analog approaches for maximum impact. - **Out-of-home Advertising:** Disruptive innovation opportunity: Rethink traditional out-of-home advertising by incorporating hand-drawn elements for a visually striking and memorable presence. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md)