# Lenticular Printing Packaging Lenticular Printing gives a Second Wind to Fun Packaging By Thomas Schembri | Published 2018-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lenticular-printing References: [thedieline](http://www.thedieline.com/blog/2018/1/22/lenticular-printing-brings-packaging-to-life) Even though the technology does exist since the 1950’s, marketers have now started using lenticular printing as a communication tool. The newest application is [applying this effect directly to packaging](https://www.trendhunter.com/trends/smartlinks) to help explain what’s inside and tell a story. It both grabs attention and communicates a message. An animation can be a powerful method to achieve both of those goals. Animation via lenticular print creates a unique opportunity for the packaging to explain a message or even demonstrate the functionality a product. To the eyes of most people, lenticular images have often been collectible and are always seen as something worth keeping. Also, taking that value and adding it to packaging creates a signal that what is inside must be special and valuable. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Lenticular Printing:** Lenticular printing as a communication tool for packaging creates a unique and attention-grabbing experience. - **Animation in Packaging:** Animation through lenticular printing allows packaging to effectively communicate messages and demonstrate product functionality. - **Collectible Packaging:** Adding lenticular images to packaging creates a perception of value and uniqueness, making the product more enticing. ### Industries Being Reshaped - **Marketing and Advertising:** Lenticular printing offers a new way for marketers to grab attention and communicate messages through packaging. - **Packaging Design:** The use of lenticular printing in packaging design presents an opportunity for designers to create engaging and interactive packaging experiences. - **Product Manufacturing:** Integrating lenticular printing in packaging can enhance the perceived value of products and make them more appealing to consumers. ## Related on Trend Hunter - [Advanced Printing Techniques](https://www.trendhunter.com/trends/custom-mylar-bags.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Optical Illusion Textiles](https://www.trendhunter.com/trends/lenticular-weave.md)