# Animated Bus Stop Billboards McDonald's Big Mac Yawning Ad By Ayman | Published 2008-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lenticular-billboard-mcdonalds-yawning-ad References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/11/mcdonalds-yawn-bus-stop-billboard.html) & [coloribus](http://www.coloribus.com/paedia/prints/2008/11/18/205907/) The ever creative marketers at [McDonald](https://www.trendhunter.com/trends/mcdonalds-night-posters)’s are back with yet another cool ad. This time, [DDB](https://www.trendhunter.com/trends/cheeky-maccas) New Zealand came up with bus-stop posters printed using lenticular technology to create an animation of a yawning guy that puts a [Big Mac](https://www.trendhunter.com/trends/mcdonalds-france-1) into his mouth. The poster image changes as you walk closer to it, communicating the fact that McDonald’s stores are open 24 hours, so you can go eat at any time. This follows in the steps of recent creative billboards from McD's, such as the hatching egg and the growing lettuce “Fresh Salads” billboard. Check them out below. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 29% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Lenticular Technology Advertising:** Opportunity for businesses to create immersive and interactive advertising experiences using lenticular technology. - **Dynamic Outdoor Advertising:** Potential for advertisers to utilize animated billboards to capture consumer attention and enhance brand messaging. - **Interactive Print Campaigns:** Chance for marketers to engage consumers through interactive print advertisements that change based on distance or viewing angle. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity for fast food chains to captivate consumers through creative and dynamic advertising strategies. - **Advertising and Marketing:** Potential for advertising agencies and marketing firms to explore new avenues of engaging consumers through innovative outdoor advertising techniques. - **Printing and Publishing:** Opportunity for printing and publishing companies to offer lenticular and dynamic printing services to meet the demand of interactive print campaigns. ## Related on Trend Hunter - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md)