# Approachable Seafood Campaigns Seapak Spotlights Seafood During the Lenten Season By Kalin Ned | Published 2026-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lenten-season References: [multivu](https://www.multivu.com/seapak/9374851-en-seapak-reframes-lent-season-discovery-helping-families-say-yes-seafood)  SeaPak has introduced a new campaign and product positioning aimed at transforming the Lenten season from a period of giving up meat into an opportunity for families to discover and enjoy seafood. Central to this initiative is a partnership with child nutrition expert Diana Rice, who provides guidance on making seafood approachable for households, particularly those with picky eaters, by emphasizing familiar flavors, easy preparations, and low-pressure mealtime interactions. As part of its [approachable seafood campaign](https://www.trendhunter.com/trends/beaver-street-fisheries), which is perfectly timed for the Lenten season, SeaPak also highlights its newest product innovations — the [Chili Lime Shrimp](https://www.trendhunter.com/trends/classic-cajun-style-shrimp), the Breaded Flounder Tenders, and the Breaded Scallops. These products feature [crispy textures and dip-friendly formats](https://www.trendhunter.com/trends/crunchy-fish-bites) designed to appeal to children and reduce the intimidation factor often associated with cooking seafood. Image Credit: SeaPak ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 31% | Activity: 33% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Kid-friendly Seafood Formats:** Rising interest in crispy, dip-friendly seafood products suggests the potential for mainstreaming seafood through texture and flavor profiles tailored to children. - **Seasonal Meal Positioning:** Aligning product launches with cultural or religious seasons points to opportunities for reframing temporary dietary observances into sustained category exploration. - **Nutrition-backed Marketing:** Collaboration with child nutrition experts indicates a shift toward credibility-driven messaging that can reduce parental hesitation around introducing seafood. ### Who This Affects Most - **Retail Grocery:** Demand for approachable ready-to-cook seafood products signals room for private-label and shelf-layout innovations that spotlight kid-friendly options. - **Foodservice and Restaurants:** Family-focused menu development and value meals incorporating familiar seafood formats reveal possibilities for capturing Lenten and everyday seafood diners. - **Food Packaging and Design:** Packaging that emphasizes dipping, portioning, and playful presentation suggests opportunities to reduce preparation intimidation and boost at-home seafood adoption. ## Related on Trend Hunter - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Umami Shrimp Chip Snacks](https://www.trendhunter.com/trends/calbee-shrimp-chips.md) - [Summer-Ready Premium Seafood Deliveries](https://www.trendhunter.com/trends/premium-seafood-delivery-service.md) - [Canned Seafood Assortments](https://www.trendhunter.com/trends/ekone-suite.md) - [Ready-To-Serve Seafood Services](https://www.trendhunter.com/trends/readytoserve-seafood.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md) - [Comfort-Focused Frozen Seafood Offerings](https://www.trendhunter.com/trends/frozen-seafoods.md) - [Springtime QSR Seafood Menus](https://www.trendhunter.com/trends/smashburger-seafood-menu-items.md) - [Protein-Rich Frozen Seafood Meals](https://www.trendhunter.com/trends/frozen-seafood-meals.md)