# Photographers' Strategy Games The LensRental Chess Set Pits Nikon Against Canon By Meghan Young | Published 2011-07-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lensrental-chess-set References: [designbuzz](http://www.designbuzz.com/entry/nikoncanon-chess-set-work-folks/) & [lensrentals](http://www.lensrentals.com/blog/2011/07/shall-we-play-a-game) The LensRental Chess Set would be the perfect gift from one loyal camera brand user to another. Whether their preferences are for Nikon or Canon cameras, these two individual photographers would be able to battle out their preference on the relatively safe battlefield that is the chessboard. Of course, it would all be for fun, right? Designed by Roger and Aaron, the LensRental Chess Set features classic Canon chess pieces being pitted against modern Nikon lenses. I'm impressed at the creativity of this board, especially since the classic white-and-black player colors are being adhered to without compromising the camera branding themselves. What is even more impressive is that these are not small replicas, but actual-sized, functional camera lenses. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Branded Strategy Games:** Creating strategy games that incorporate branding elements can enhance brand loyalty and create engaging experiences for customers. - **Niche Gift Items:** Designing unique and personalized gift items for specific niche markets, such as camera enthusiasts, can tap into a dedicated customer base. - **Creative Marketing Tactics:** Using creative and visually appealing products as marketing tools can capture the attention of target audience and generate brand awareness. ### Who This Affects Most - **Photography Equipment:** The photography equipment industry can explore collaborations with game designers to create branded strategy games that resonate with camera enthusiasts. - **Giftware:** The giftware industry can cater to niche markets, like camera users, by designing customized items that reflect their interests and preferences. - **Marketing and Advertising:** Marketing agencies can leverage unique and innovative products, like the LensRental Chess Set, to create buzz and engage with target audiences in new and exciting ways. ## Related on Trend Hunter - [Ceramic Chess Seating Sets](https://www.trendhunter.com/trends/chair-chess.md) - [Celestial Anti-Conflict Chess Sets](https://www.trendhunter.com/trends/another-kingdom-light-stage-chess-set.md) - [Chocolate Chess Sets](https://www.trendhunter.com/trends/compartes-chocolate-chess.md) - [Republic-Honoring Chess Sets](https://www.trendhunter.com/trends/chess-set-concept.md) - [Building Block Chess Sets](https://www.trendhunter.com/trends/lego-tower-chess-set.md) - [Beautifully Artful Chess Sets](https://www.trendhunter.com/trends/dune-chess-set.md) - [Opulent Automotive Chess Sets](https://www.trendhunter.com/trends/rollsroyce-chess-set.md) - [Minimalist Monolithic Chess Sets](https://www.trendhunter.com/trends/minimalist-chess-set.md) - [Luxurious Luggage Chess Boards](https://www.trendhunter.com/trends/rimowa-6.md)