# Blind Box Eyewear Collaborations POP MART and Lenskart Team Up for an Adorable Eyewear Capsule By Kanesa D | Published 2025-12-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lenskart References: [alvinology](https://alvinology.com/2025/12/09/pop-mart-x-lenskart-launch-adorable-sweet-bean-eyewear-collection-with-star-studded-pop-up-featuring-baifern-and-namtan/) & [lenskart.sg](https://www.lenskart.sg/?srsltid=AfmBOooxl9evEahSuWSf3NWqoM6hpD1JbSlYKQ5Yv7IYN561p7IZdVmm)  Lenskart and [POP MART](https://www.trendhunter.com/trends/cider) are partnering for a new collaboration dubbed 'I Want A Hug.' This limited edition eyewear release features work by designer Xue Chen, spotlighting 13 eyeglass designs, 3 sunglasses, and [Bitz Charm Blind Bags](https://www.trendhunter.com/trends/blind-box-series) with randomized magnetic charm designs. Notably, the eyewear products come with a matching Sweet Bean chain, case, and microfibre cloth for cleaning. The brand will be hosting a pop-up featuring surprise appearances by Thai stars Baifern Pimchanok and Namtan Tipnaree, who will host on-stage games and meet-ups. The collection, which launched on December 4, is available at 30 Lenskart stores across Singapore, as well as on the brand's website. Previous Lenskart collaborations include [Warner Bros.](https://www.trendhunter.com/trends/rick-and-morty-trolli-sour-brite-crawlers)' Superman and Batman. Image Credit: Lenskart ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 86% | Activity: 65% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Blind Box Shopping:** Blind box shopping introduces an element of surprise and excitement, creating a unique customer experience through randomized product elements. - **Celebrity-driven In-store Events:** Celebrity-driven in-store events enhance brand engagement by leveraging popular figures to create buzz and attract diverse audiences. - **Collaborative Retail Collections:** Collaborative retail collections fuse unique brand identities to create limited-edition products that appeal to niche markets. ### Industries Being Reshaped - **Eyewear Industry:** The eyewear industry benefits from personalized and collectible product offerings that drive customer interest through unique designs. - **Retail Pop-up Industry:** The retail pop-up industry thrives on creating immersive and dynamic shopping experiences that are both time-sensitive and exclusive. - **Entertainment and Fashion Industry:** The collaboration between entertainment names and fashion brands presents opportunities for cross-industry engagement and new consumer touchpoints. ## Related on Trend Hunter - [Collectible Artist-Backed Plushes](https://www.trendhunter.com/trends/cj-hendry-1.md) - [Holiday Blind Box Campaigns](https://www.trendhunter.com/trends/hank-the-halls.md) - [Members-Only Plush Collectibles](https://www.trendhunter.com/trends/baby-three-x-tmobile.md) - [Flower Motif Tech Accessories](https://www.trendhunter.com/trends/flowers-bloom-capsule.md) - [Pursemaker-Backed Blind Boxes](https://www.trendhunter.com/trends/montana-west.md) - [Animated Film Pop-Up Tours](https://www.trendhunter.com/trends/disneys-zootopia-2.md) - [Halloween Blind Boxes](https://www.trendhunter.com/trends/pop-mart-1.md) - [Prize-Winning Arcade Pop-Ups](https://www.trendhunter.com/trends/gacha-catch.md) - [Phone Case Blind Boxes](https://www.trendhunter.com/trends/holiday-blind-box-sale.md)