# Eye Care Metaverses LensCrafters Eye Odyssey on Roblox Educates Gen Z About Eye Health By Laura McQuarrie | Published 2023-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lenscrafters-eye-odyssey References: [prnewswire](https://www.prnewswire.com/news-releases/lenscrafters-creates-its-own-immersive-experience-on-roblox-to-drive-awareness-on-proper-vision-health-301963331.html) & [lenscrafters](http://www.lenscrafters.com/)  [LensCrafters](https://www.trendhunter.com/trends/eye-odyssey) Eye [Odyssey](https://www.trendhunter.com/trends/odyssey-happy-gilmore-hockey-stick-putter) is a new experience on [Roblox](https://www.trendhunter.com/trends/lenscrafters-vision-tycoon) from one of the largest optical retail brands in North America and this first-of-its-kind virtual experience from LensCrafters is devoted to eye care. This online edutainment experience promotes good eye health habits in an engaging way that specifically targets younger generations, including gamers who are prone to digital eye strain, dryness, blurred vision and potentially even headaches. This metaverse experience is styled like the retailer's Palo Alto flagship store and it takes virtual visitors on a journey through seasons. In the first season, users will help Blinky—a young, eye-bulb character—overcome challenges caused by prolonged screen exposure. Throughout the experience, LensCrafters offers timed pop-ups to remind users to stick to "the 20/20/20 rule" to prevent digital eye strain: every 20 minutes, take 20 seconds and look 20 feet away. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 32% | Activity: 61% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Virtual Eye Care Education:** Creating immersive virtual experiences that educate younger generations about eye health and combat digital eye strain. - **Gamified Eye Health:** Developing interactive games and experiences that effectively promote good eye health habits in a fun and engaging way. - **Metaverse-based Health Initiatives:** Utilizing metaverse platforms like Roblox to launch innovative health initiatives and reach a wider audience. ### Who This Affects Most - **Optical Retail:** Leveraging metaverse technology to provide virtual eye care experiences that enhance customer engagement and boost brand awareness. - **Healthtech:** Integrating gamification and virtual experiences into healthtech solutions to address eye health issues, particularly in younger generations. - **Gaming and Entertainment:** Collaborating with eye care brands to create gamified experiences that promote eye health and educate gamers about the risks of prolonged screen exposure. ## Related on Trend Hunter - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Eye Health Tycoons](https://www.trendhunter.com/trends/lenscrafters-vision-tycoon.md) - [Virtual Obstacle Courses](https://www.trendhunter.com/trends/specsavers-obby.md) - [Gen Alpha-Focused Eyewear Collabs](https://www.trendhunter.com/trends/zenni-freshcut.md) - [Gaming Eye Health Partnerships](https://www.trendhunter.com/trends/the-gamehers.md) - [Ultra-Efficient Vision Care Solutions](https://www.trendhunter.com/trends/vision-care.md) - [Virtual Personal Care Metaverses](https://www.trendhunter.com/trends/superdrug-2.md) - [Esports Eye Health Deals](https://www.trendhunter.com/trends/zenni-optical-1.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md)