# Prescription Lens Replacement Services Lensabl Offers Direct-to-Consumer Prescription Replacements By Joey Haar | Published 2017-06-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/lensabl References: [prnewswire](http://www.prnewswire.com/news-releases/new-startup-lensabl-launches-direct-to-consumer-eyewear-lens-replacement-service-300388398.html) & [lensabl](https://www.lensabl.com/) Unfortunately for those with less than perfect vision, getting prescription lenses in a pair of [stylish frames](https://www.trendhunter.com/trends/zenni-optical-introduced) can be an expensive hassle, and that's exactly the inconvenience that Lensabl is trying to eliminate with its new service. The company recently announced that it will offer a direct-to-consumer online [prescription lens replacement](https://www.trendhunter.com/trends/quays-optical-line) service, allowing those looking for a new set of frames to bypass opticians and brick-and-mortar optical retailers. The founders of Lensabl have been in the eyewear industry since 2013, when they began selling fashion forward frames through an online e-commerce model. That model gave them the ability to sell high fashion glasses for significantly less than brick-and-mortar competitors, and subsequently the company flourished. Now, Lensabl is taking its founders' direct-to-consumer learnings and applying them to lenses themselves, letting consumers purchase high quality lenses and [custom frames](https://www.trendhunter.com/trends/custom-3dprinted-glasses-frames) from home and for half the cost of any competitor. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Prescription Replacements:** Disruptive innovation opportunity: Develop an online platform that offers direct-to-consumer prescription lens replacements, eliminating the need for opticians and optical retailers. - **Online Prescription Lens Replacement Service:** Disruptive innovation opportunity: Create an online service that allows customers to purchase high quality prescription lenses and custom frames from home at a lower cost than competitors. - **Eliminating Costly Hassles in Prescription Lens Acquisition:** Disruptive innovation opportunity: Innovate a solution that addresses the expensive and inconvenient process of obtaining prescription lenses, providing a more affordable and streamlined experience for consumers. ### Industries Being Reshaped - **Eyewear Retail:** Disruptive innovation opportunity: Introduce an e-commerce model within the eyewear retail industry to offer high fashion glasses at a lower cost than traditional brick-and-mortar competitors. - **Optical Services:** Disruptive innovation opportunity: Develop an online platform that offers direct-to-consumer optical services, including prescription lens replacements, to bypass the need for physical opticians and retailers. - **Custom Frame Manufacturing:** Disruptive innovation opportunity: Create a streamlined process for manufacturing custom frames in the eyewear industry, allowing for cost reduction and improved efficiency. ## Related on Trend Hunter - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Expedited Eyewear Services](https://www.trendhunter.com/trends/nextday-glasses.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Ultra-Efficient Vision Care Solutions](https://www.trendhunter.com/trends/vision-care.md) - [Tech-Forward Eyewear Stores](https://www.trendhunter.com/trends/breezm-expands.md) - [Optician-Focused AI Retail Solutions](https://www.trendhunter.com/trends/opticianai.md) - [Luxury Eyewear Marketplaces](https://www.trendhunter.com/trends/luxury-eyewear-ecommerce.md) - [Accessible Eye Care Initiatives](https://www.trendhunter.com/trends/affordable-contact-lenses.md) - [Zero-Dollar Glasses Promotions](https://www.trendhunter.com/trends/zero-dollar-frames.md)