# Lens-Inspired Watches These Lens Watches Were Created by a Photographer and Inspired by Cameras By Mishal Omar | Published 2016-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lens-watch References: [petapixel](http://petapixel.com/2016/08/04/foto-nouveau-watches-inspired-camera-designs/) & [fotonouveau](http://www.fotonouveau.com/) The new watch and accessory brand 'Foto Nouveau' offers lens watches and was created by the photographer and Art Director at Getty Images -- William Bon. When creating the brand, the designer was clearly inspired by his [love and talent for photography](https://www.trendhunter.com/trends/leica-luxury-leather-goods). The watches he chose to make come in three different styles and are marketed to other photographers. The lens watches are water-resistant, are made from sapphire crystals and stainless steel and have a [leather strap](https://www.trendhunter.com/trends/watch-dial). Each watch face resembles the lenses that can be found on traditional cameras. These lens watches are inspired by the creator's passion for photography, making them stand out in a market that is overrun with standard designs. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Photography-inspired Watches:** Opportunity for disruptive innovation in the watch industry by creating watches that incorporate elements of photography, catering to photographers and enthusiasts. - **Specialized Accessories:** Opportunity to disrupt the accessories market by offering unique and niche products like lens watches that cater to specific interests and hobbies. - **Functional Design:** Opportunity to innovate in the fashion industry by creating watches that not only serve as timepieces but also incorporate functional elements like water resistance and durable materials. ### Who This Affects Most - **Watch Industry:** Lens-inspired watches present an opportunity for disruption and differentiation in a saturated watch market by offering unique designs and targeting specific customer segments. - **Accessories Industry:** Specialized accessories like lens watches have the potential to disrupt the accessories industry by catering to niche interests and providing unique products. - **Fashion Industry:** Functional and photography-inspired design elements in watches can disrupt the fashion industry by appealing to consumers who seek both style and utility in their accessories. ## Related on Trend Hunter - [Nature-Inspired Timepieces](https://www.trendhunter.com/trends/zm-urban-green.md) - [Glam Gradient Effect Timepieces](https://www.trendhunter.com/trends/leica-urban-green-zm.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md) - [Icelandic Nature-Inspired Watches](https://www.trendhunter.com/trends/linkone.md) - [Graphic Art-Inspired Timepieces](https://www.trendhunter.com/trends/type-1-round-m.md) - [Variable Vintage Aesthetic Lenses](https://www.trendhunter.com/trends/moment-tuner-by-module-8.md) - [Celebratory Analog Camera Collections](https://www.trendhunter.com/trends/lomography-classics.md)