The Snapchat Lens Studio has been unveiled by the company as a feature-rich new app that will allow users to create their own lenses that can be used directly within the brand's social media app. The program works by enabling users to get started with templates if they are new to the process, while advanced tools are intended to provide seasoned professionals with a way to take more control.
Augmented reality within social media has become a hot topic that has many brands clamoring for ways to incorporate it into their marketing strategy to keep consumers interested. The Snapchat Lens Studio identifies how social media brands are responding in kind with new solutions to let anyone get started with the technology without feeling overwhelmed.
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