# Spontaneous Camera Tools 'Mount July's' Lens Filters Add a Splash of Creativity to Common Captures By Brandon Bastaldo | Published 2013-04-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lens-filters References: [facebook](https://www.facebook.com/MountJuly) With digital and hand-held photography becoming more popular than ever, those who use older and [analog-styled cameras](https://www.trendhunter.com/trends/lomo-mca) have been looking for ways to combine their classic tastes with contemporary photo techniques, and that's where [Mount July's](https://www.trendhunter.com/trends/high-tech-skincare-tool) awesome lens filters come into play. Mount July is a lens filter company founded by Olivia Vagelos and Martin Bush, who are both students of Standord University's Product Design programs. By taking a more youthful approach to creating camera accessories, both Bush and Vagelos formed Mount July in order to bring creativity and spontaneity to professional photographs. By creating these multi-colored and patterened filters, Mount July is ushering in a new age of photography with these [traditional lens filters](https://www.trendhunter.com/trends/lomo-instant-wide-glass) that combine the easy comfort of digital photos with older camera methods. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 44% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Youthful Camera Accessories:** Mount July's lens filters bring creativity and spontaneity to professional photographs. - **Combining Classic and Contemporary:** Mount July's filters merge traditional lens techniques with the convenience of digital photography. - **Analog-styled Photography:** Mount July caters to users of older and vintage cameras who want to add a splash of creativity to their captures. ### Who This Affects Most - **Photography Accessories:** Mount July's lens filters create opportunities for innovation in the photography accessories industry. - **Digital Photography:** Mount July's lens filters offer an innovative way to enhance digital photographs. - **Analog Camera Revival:** Mount July's lens filters tap into the growing trend of using analog-styled cameras for unique and creative photography. ## Related on Trend Hunter - [Detachable Mobile Camera Lenses](https://www.trendhunter.com/trends/mobile-camera-lens.md) - [Variable Vintage Aesthetic Lenses](https://www.trendhunter.com/trends/moment-tuner-by-module-8.md) - [Tea-Filled Smartphone Lenses](https://www.trendhunter.com/trends/clip-on-smartphone-lens.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Photographer-Grade Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra-explorer-series.md) - [Space-Saving Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Collectible Mini Cameras](https://www.trendhunter.com/trends/photo-creator-mini-cam.md) - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md)