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# Blurring Camera Apps
Google Unveiled a New Photo App that Features 'Lens Blur'

By Megan Facciuolo | Published 2014-04-22 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/lens-blur
References: [designtaxi](http://designtaxi.com/news/365132/Google-Unveils-Lens-Bl) & [googleresearch.blogspot.au](http://googleresearch.blogspot.com.au/2014/04/lens-blur-in-new-google-camera-app.html)

‘Lens Blur’ is a new feature of the [Google](https://www.trendhunter.com/trends/google-photos-ai) Camera App that lets you take professional-looking, focused shots. Only those who have Android smartphones or tablets that run on KitKat 4.4 or higher can download the application.

The feature allows aspiring photographers, or any [smartphone camera user](https://www.trendhunter.com/trends/adobe-photoshop-app-for-iphone) for that matter, to focus on the subject with a shallow depth of field. Essentially, the background surrounding the subject is blurred. To achieve the look, the camera utilizes algorithms just as normal [DSLR cameras](https://www.trendhunter.com/trends/shiftcam-lensultra-explorer-series) do.

The look is easy to achieve: users just have to move the camera upwards to capture multiple images. The app then re-renders the photos using a 3D model, which gauges the depth of certain objects. They can also just tap the subject that they want to be more in focus.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 27% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Professional-looking Photos:** Developing photo apps that give smartphone users the ability to take professional-looking photos using algorithms and easy-to-use features.
- **Shallow Depth of Field:** Creating photo apps that allow users to focus on a subject with a shallow depth of field, blurring the background to enhance the subject of the photo.
- **3D Modelling:** Developing photo apps that utilize 3D modelling to gauge the depth of objects and produce high-quality photos using a smartphone camera.

### Sectors Adopting This

- **Photography:** Developing innovative camera apps that enhance the photography experience on smartphones and tablets with new and improved features.
- **Smartphone Technology:** Integrating advanced DSLR camera algorithms into smartphone technology and apps to offer a professional photography experience to users.
- **Digital Imaging:** Creating new digital imaging technologies for smartphone cameras that produce high-quality photos with features like shallow depth of field and 3D modelling.

## Related on Trend Hunter

- [Photographer-Inspired Photo Apps](https://www.trendhunter.com/trends/the-leica-lux-app.md)
- [AI Photo Editing Tools](https://www.trendhunter.com/trends/google-photos-ai.md)
- [Camera-Branded Photography Apps](https://www.trendhunter.com/trends/leica-lux-app.md)
- [Smartphone Camera Customizers](https://www.trendhunter.com/trends/camera-assistant-1.md)
- [Proprietary Smartphone Camera Apps](https://www.trendhunter.com/trends/final-cut-camera-app.md)
- [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md)
- [Pro-Grade Smartphone Cameras](https://www.trendhunter.com/trends/switchlens.md)
- [External Photo-Taking Features](https://www.trendhunter.com/trends/google-9.md)
- [AI Photo Enhancers](https://www.trendhunter.com/trends/filtr.md)
