# Animal Transfiguration Ads This Lenor Fabric Softener Ad Gets Cuddly By Shelby Lee Walsh | Published 2012-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lenor-fabric-softener References: [adsoftheworld](http://adsoftheworld.com/media/print/lenor_fabric_softener_gorilla) & [grey](http://www.grey.com/) This ad for [Lenor](https://www.trendhunter.com/trends/fabric-conditioners) fabric softener shows that even the toughest fabrics can be softened up a little with their product. Advertising agency Grey from Lima, Peru is responsible for the vision behind this comical series of print ads. Creative director Pepe Aguilar worked closely with art directors Tony Cruz and Renato Carrion to create scenes where [ferociously tough wild animals](https://www.trendhunter.com/trends/bear-fight-whiskey-ad) are turned into cuddly stuffed animals upon contact with Lenor. Gorillas are turned to mere chimps, intimidating crocodiles are turned cute and grizzlies are transformed into [teddy bears](https://www.trendhunter.com/trends/boss-2). Photographer Angel Chavez captured this action flawlessly. The print ad series was officially released during April, 2012 and we're sure it brought out the softer side of even the toughest ad critics. Will it be enough to rival other fabric softener competitors though? ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Animal Transfiguration:** There is a potential disruptive innovation opportunity for companies to use augmented reality and other technologies to create interactive ads that can transform objects into a new form. - **Comedic Ads:** There is a potential opportunity for advertisers to create humorous ads that differentiate their brand and appeal to consumers’ emotions and sense of humor. - **Narrative Ads:** There is a potential disruptive innovation opportunity for companies to use storytelling in their advertising campaigns to connect with consumers on a deeper level and increase brand loyalty. ### Who This Affects Most - **Advertising:** Advertising agencies can benefit from incorporating innovative technologies like augmented reality to create interactive and engaging ads. - **Household and Cleaning Products:** Household and cleaning products companies can benefit from creating ads that use humor to differentiate their products from competitors and appeal to consumers’ emotions. - **Photography:** Photographers can benefit from using their skills to shoot creative ads that use storytelling and humor to connect with audiences and promote products in a unique way. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Naturally Inspired Fabric Softeners](https://www.trendhunter.com/trends/fabric-conditioners.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md)