# Protein-Enhanced Cookies Lenny & Larry’s Launched The Complete Cremes Nationwide By Grace Mahas | Published 2022-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lenny-larrys1 References: [lennylarry](https://www.lennylarry.com/?dssss)  Snack brand [Lenny & Larry’s](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar) is renowned for its beloved functional treats, including the iconic Complete Creme. The brand recently announced the protein-rich street will be available nationwide. The Complete Cremes are delicious, better-for-you sandwich cookies with a creamy filling and made with 5 grams of plant-based protein, 3 grams of prebiotic fiber, and 1/3 less sugar than the leading sandwich cookie brand (per serving size) and are available in two beloved flavors, Chocolate and Vanilla. These healthier vegan cookies are made with plant-based proteins, Non-GMO Project Verified, and free of soy ingredients, high fructose corn syrup, and artificial sweeteners, to allow for guilt-free indulgence any time of the day. As more consumers opt to follow a health-conscious lifestyle, we can expect more [better-for-you treats](https://www.trendhunter.com/trends/cookies-creme-cookie-poppers) to come to market. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 72% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-enhanced Snacks:** Opportunities for snack brands to innovate and create functional treats with added plant-based proteins, prebiotic fiber, and reduced sugar content. - **Better-for-you Indulgence:** Health-conscious consumers will continue to drive demand for more delicious and guilt-free indulgences made with natural, Non-GMO, and plant-based ingredients. - **Vegan Food Products:** The growing popularity of veganism creates opportunities for food companies to offer more plant-based protein alternatives for dairy and meat products, including snacks and treats. ### Industries Being Reshaped - **Snack Food Industry:** Snack companies can disrupt the industry by offering healthier snack options that address consumers' concerns about ingredients, nutrition, and sustainability. - **Functional Food Industry:** Functional food companies can innovate by incorporating plant-based proteins, fibers, and natural ingredients that offer health benefits and taste great. - **Vegan Food Industry:** The vegan food industry can expand its offerings with new and delicious products that appeal to a broader audience of health-conscious and environmentally-aware consumers. ## Related on Trend Hunter - [Shortcake-Inspired Protein Cookies](https://www.trendhunter.com/trends/strawberry-shortcake-complete-cookie.md) - [Cookie-Inspired Snack Bars](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar.md) - [Protein-Packed Cookie Snacks](https://www.trendhunter.com/trends/the-complete-cookie-strawberry-shortcake.md) - [Oversized Plant Protein Bars](https://www.trendhunter.com/trends/cookiefied-big-bar.md) - [Pea Protein Cookies](https://www.trendhunter.com/trends/catalina-crunch-2.md) - [Zero-Sugar Creme Cookies](https://www.trendhunter.com/trends/sundays-cookies-creme-cookie-cereal.md) - [Protein-Rich Cookies](https://www.trendhunter.com/trends/banana-chocolate-chip-complete-kickstart-bar.md) - [Zero-Sugar Creme Cookies](https://www.trendhunter.com/trends/zerosugar-creme-cookies.md) - [Festively-Themed Nutrition Cookies](https://www.trendhunter.com/trends/lenny-larrys-holiday-collection.md)