# Holiday Protein-Rich Cookies Lenny & Larry's Recently Launched a New Holiday Collection By Grace Mahas | Published 2020-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lenny-larrys References: [lennylarry](https://www.lennylarry.com/) Lenny [& Larry's](https://www.trendhunter.com/trends/lenny-larrys-holiday-collection), the protein-enhanced cookie brand founded in 1993 by two bodybuilders, recently expanded its portfolio with the introduction of a new [Holiday](https://www.trendhunter.com/trends/chip-city-cookies-and-tbs) Collection. The seasonal lineup includes two new flavors of Gingerbread and Peppermint Chocolate with the return of the fan-favorite Pumpkin Spice variant. Each cookie boasts 16 grams of [plant-based protein](https://www.trendhunter.com/trends/grainfree-protein-cookie) and 10 grams of fiber in each freshly baked 4-ounce cookie. “Bringing innovative flavors to the better-for-you market brings our team joy and we wanted to create an assortment of flavors that would spread that same joy to our fans this holiday season,” said Lenny & Larry’s CEO, Jolie Weber. “The Holiday Collection is a celebration of our iconic treat and these new flavors support our mission to make healthy eating fun and delicious.” Image Credit: Lenny & Larry's ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Cookies:** Opportunity for food companies to expand their portfolio with sustainable and ethical protein sources. - **Seasonal Flavor Launches:** Opportunity for companies to capitalize on holiday themes and create excitement around limited-time offerings. - **Better-for-you Comfort Foods:** Opportunity for companies to create healthier versions of traditionally indulgent foods, offering guilt-free options for consumers. ### Where This Applies - **Food and Beverage:** Industry players can introduce plant-based, protein-rich snacks to capitalise on the growing trend of healthy snacking. - **Fitness and Wellness:** Industry focused on wellness can promote protein-rich cookies as a post-workout snack or alternative to traditional sugary and processed snacks. - **E-commerce:** Opportunity for e-commerce companies to partner with food businesses to offer direct-to-consumer delivery of limited time holiday items that cannot be found in store. ## Related on Trend Hunter - [Festively-Themed Nutrition Cookies](https://www.trendhunter.com/trends/lenny-larrys-holiday-collection.md) - [Oversized Plant Protein Bars](https://www.trendhunter.com/trends/cookiefied-big-bar.md) - [Protein-Enhanced Cookies](https://www.trendhunter.com/trends/lenny-larrys1.md) - [Shortcake-Inspired Protein Cookies](https://www.trendhunter.com/trends/strawberry-shortcake-complete-cookie.md) - [Cookie-Inspired Snack Bars](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar.md) - [Protein-Packed Cookie Snacks](https://www.trendhunter.com/trends/the-complete-cookie-strawberry-shortcake.md) - [Protein-Rich Cookies](https://www.trendhunter.com/trends/banana-chocolate-chip-complete-kickstart-bar.md) - [Protein-Enhanced Nutrition Bars](https://www.trendhunter.com/trends/boss-immunity3.md) - [Chocolate Protein Cookies](https://www.trendhunter.com/trends/wicked-protein.md)