# Festively-Themed Nutrition Cookies Lenny & Larry's Holiday Collection is Only Around for a While By Michael Hemsworth | Published 2022-10-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lenny-larrys-holiday-collection References: [snackandbakery](https://www.snackandbakery.com/articles/99520-lenny-and-larrys-releases-seasonal-flavors-holiday-collection) & [lennylarry](http://www.lennylarry.com/)  The [Lenny & Larry's](https://www.trendhunter.com/trends/cookie-brand-lenny-larrys) holiday collection is launching to coincide with the start of the festive season to provide consumers with a way to enjoy the flavors of the season. The brand is bringing back the Gingerbread and Peppermint Chocolate flavors, while the fall-themed flavors including Pumpkin Spice and Caramel Apple to convey an extra-tasty flavor experience. The cookies are all packed with 16-grams of [plant-based protein](https://www.trendhunter.com/trends/portable-protein-balls) along with 10-grams of fiber in every four-ounce cookie to make them a functional indulgence to enjoy. CEO Julie Weber commented on the new Lenny & Larry's holiday collection saying, "We're thrilled to help usher in the beloved holiday season with two more nostalgic Complete Cookie flavors that serve as a tasty and filling choice for a healthy snack option during this festive time." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 39% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Snacks:** Providing festive-oriented snacks can be seen as a way to stand out during peak seasons and differentiate from standard snacks. - **Plant-based Protein Snacks:** Emphasizing product quality with natural ingredients that can provide protein alternatives to meat-based snacks might be disruptive innovation opportunities. - **Functional Indulgence:** Companies may provide customers with products that can offer a healthy snack option while still being indulgent, playing off the concept of functional food. ### Sectors Adopting This - **Food and Beverage:** Innovative snacks that focus on seasonal flavors as well as new ingredient trends could thrive in the crowded food and beverage market. - **Plant-based Food:** Expanding plant-based alternatives into the snack category could disrupt traditional food options and appeal to a growing number of health-conscious consumers. - **Fitness and Wellness:** Developing products that balance indulgence and nutrition can create opportunities within the fitness and wellness industry, as more consumers prioritize their health. ## Related on Trend Hunter - [Protein-Enhanced Cookies](https://www.trendhunter.com/trends/lenny-larrys1.md) - [Festive Celebration Chocolate Products](https://www.trendhunter.com/trends/chocolove-holiday-collection.md) - [Convenient Christmas Cookie Collections](https://www.trendhunter.com/trends/chip-city-cookies-holiday-range.md) - [Functional Festive Dough Snacks](https://www.trendhunter.com/trends/doich-peppermint-baddie.md) - [Cookie-Inspired Snack Bars](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar.md) - [Healthful Fall-Ready Cookies](https://www.trendhunter.com/trends/pumpkin-chip-cookie.md) - [Seasonal Artisan Cookies](https://www.trendhunter.com/trends/insomnia-cookies-holiday-spirit-collection.md) - [Holiday-Themed Sandwich Cookies](https://www.trendhunter.com/trends/wafers-and-cookies.md) - [Festive Diabetic-Friendly Cookies](https://www.trendhunter.com/trends/diabetic-friendly-cookies.md)