# Musician Champagne Partnerships Lenny Kravitz and Dom Pérignon Team Up on a Creative Venture By Jana Pijak | Published 2019-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lenny-kravitz-and-dom-prignon References: [domperignon](https://www.domperignon.com) Rock music icon Lenny Kravitz and Dom Pérignon recently joined forces with the premium champagne brand naming the star as its first-ever [global creative director](https://www.trendhunter.com/trends/olivier-rousteing). In celebration of the new partnership, Lenny Kravitz and Dom Pérignon have released a [LIMITED EDITION VINTAGE 2008 blend](https://www.trendhunter.com/trends/supernova-champagne) that will be on sale at select locations in Ontario, Quebec and Alberta. Describing Kravitz as an artist that "transcends the frontiers of disciplines, cultures and generations, whether in music, photography, design or cinema," Dom Pérignon also considered the star's obsession and vast knowledge of vintages when joining this new and exciting venture. A lover of all things creative, musical icon Lenny Kravitz is a brand ambassador that resonates with [Gen X](https://www.trendhunter.com/trends/java-factory-throwback-collection) consumers seeking a premium product that is also synonymous with adventure and exclusivity -- themes this partnership drives forward successfully. Image Credit: Dom Pérignon ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Celebrity Partnerships:** Opportunity for brands to collaborate with influential celebrities to enhance their brand image and reach a wider audience. - **Limited Edition Releases:** Brands can create buzz and drive sales by offering exclusive limited edition products or collaborations. - **Cross-disciplinary Collaborations:** Opportunity for brands to leverage the expertise and creativity of individuals from different disciplines to create unique and innovative products. ### Who This Affects Most - **Alcohol & Beverage:** Alcohol brands can partner with celebrities to create unique spirits or limited edition collaborations that cater to consumer demand for exclusive experiences. - **Luxury Goods:** Luxury brands can collaborate with celebrities to create limited edition products that combine exclusivity, artistry, and brand prestige. - **Entertainment & Media:** Media companies can explore cross-disciplinary collaborations with celebrities to develop innovative content and experiences that appeal to their target audience. ## Related on Trend Hunter - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Artful Champagne Collabs](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Singer Home Design Collections](https://www.trendhunter.com/trends/62piece-home-collection.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md) - [Fashion Designer Cognac Products](https://www.trendhunter.com/trends/hennessy-and-kim-jones.md) - [Rock Band-Honoring Champagnes](https://www.trendhunter.com/trends/supernova-champagne.md)