# Floral Mirror Image Ads The Lena Lumelsky Spring/Summer 2013 Campaign is Darkly Demure By Jana Pijak | Published 2012-10-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lena-lumelsky-springsummer-2013 References: [designscene.net](http://www.designscene.net/2012/10/lena-lumelsky-ss13-zeb-daemen.html) & [zebdaemen.tumblr](http://zebdaemen.tumblr.com) The Lena Lumelsky Spring/Summer 2013 ad campaign shines a light on the label's darkly demure collection entitled SOLUNA. Paparazzi Agency model Swanny stars in the ladylike image series in which she dons fitted bodices, [sheer corsets](https://www.trendhunter.com/trends/zhilyova) and full skirts among other feminine pieces. Hair and makeup artist Mathieu de Mayer gives Swanny a [subtly elegant makeup look](https://www.trendhunter.com/trends/il-pranzo-campaign) that is almost as flawless as the [flower arrangements](https://www.trendhunter.com/trends/eva-green) that she poses with. Sculpted by Mark Colle, these intricate bushels and bouquets serve as a the fashion story's main visual focal point. Playing with multiple transparencies, double exposures and the art of mirror imagery, photographer Zeb Daemen creates a memorable advertorial that showcases the Lena Lumelsky Spring/Summer 2013 womenswear collection. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 87% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Transparency in Advertising:** Expanding on the concept of multiple transparencies and double exposures in advertising can create visually captivating and engaging campaigns. - **Artistic Photography Techniques:** Exploring the use of mirror imagery and other artistic photography techniques can produce unique and memorable visuals for advertising and fashion campaigns. - **Feminine Fashion Collections:** The popularity of darkly demure and feminine fashion collections presents an opportunity for designers and retailers to create unique and stylish offerings. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion designers and retailers can leverage darkly demure and feminine fashion collections to appeal to a wide range of consumers. - **Advertising and Marketing:** The use of transparency, mirror imagery, and artistic photography techniques in advertising campaigns can enhance brand storytelling and captivate audiences. - **Beauty and Cosmetics:** Makeup artists and beauty brands can incorporate subtly elegant makeup looks inspired by darkly demure fashion collections to cater to the growing demand for unique beauty trends. ## Related on Trend Hunter - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)