# Tinsel-Adorned Editorials Lena Kholkina Captured 'Cheap Thrills' for the Ones2Watch By Sophia Pelka | Published 2012-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lena-kholkina References: [theones2watch](http://www.theones2watch.com/newwave/7945) & [offonroad](http://www.offonroad.com/about/) Lena Kholkina lensed 'Cheap Thrills' for the Ones2Watch. The editorial featured concepts of [classical adornment with modern embellishments](https://www.trendhunter.com/trends/vintageinspired-jewelry). The use of [tinsel and reflective confetti](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) creates a sort of tension and sense of rebellion. Model, Olga Druzhina has an intense glare, with haunting blue eyes and heavy brows. Her extreme innocence is darkened by the motif of the evidently fake adornments. In one shot she is marked with a [third eye](https://www.trendhunter.com/trends/alessandro-micheles), suggesting naivety and suspicion. The series was shot and styles by Lena Kholkina. The young artist is based in Moscow, Russia. She works with an international clientele, having her favorite names send their articles to her. She in turn shoots them, and sends them back with the end result. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Classical Adornment:** Opportunity for creating modern accessories and jewelry with classical influences, combining traditional designs with contemporary materials - **Reflective Embellishments:** Opportunity to develop fabrics and materials with reflective properties for use in fashion and design - **Haunting Beauty:** Opportunity to create makeup and beauty products that enhance the intensity and ethereal qualities of a person's gaze ### Industries Being Reshaped - **Fashion Accessories:** Creating unique and modern accessories that incorporate classical elements - **Textile Manufacturing:** Developing fabrics and materials with reflective properties for use in fashion and interior design - **Beauty and Cosmetics:** Exploring new makeup and beauty products that enhance and intensify a person's gaze ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Playful Sculptural Collections](https://www.trendhunter.com/trends/afterglow-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)