# Charitable Beauty Endorsements Lena Headey Was Named a Global Ambassador for Haircuts4Homeless By Grace Mahas | Published 2020-01-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/lena-headey References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Game_of_Thrones_star_Lena_Headey_lands_first_beauty_ambassador_role_but_with_a_charitable_twist/161280/cn179582) & [haircuts4homeless](https://www.haircuts4homeless.com/?ssg) Lena Headey, the actress best known for her role in as Cersei Lannister on the cult television series Game of Thrones, was recently named as the [Global Ambassador](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett) for charity Haircuts4Homeless. As its name suggests, Haricuts4Homeless is a non-profit with professional hairdressers that donate their time to provide [free haircuts for homeless people](https://www.trendhunter.com/trends/hall-of-fade) across the UK and Ireland. To launch the new partnership, Headey and Stewart Roberts, the founder of the charity, will unveil a podcast that speaks to the company's mission and how listeners can support [homeless people and refugees](https://www.trendhunter.com/trends/paul-klein). “Stewart started Haircuts4Homeless and has created something beautiful, changing lives, sharing touch and kindness, giving those who go unseen the chance to feel recognized. [I'm] proud to be your ambassador,” said Headey. Image Credit: Shutterstock, Instagram/ @haircuts4homelessuk ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Charitable Beauty Endorsements:** Celebrities being appointed as global brand ambassadors for charitable beauty organizations. - **Socially Responsible Marketing:** Brands collaborating with non-profit organizations to leverage the impact of marketing campaigns. - **Advocacy Podcasts:** Podcasts being used as a medium for advocacy and spreading awareness of social causes. ### Who This Affects Most - **Beauty and Personal Care:** Brands in the beauty and personal care industry partnering with non-profits to promote socially responsible marketing and charitable initiatives. - **Non-profit:** Non-profit organizations partnering with businesses to leverage their marketing reach and impact. - **Media and Entertainment:** Media and entertainment companies using their platforms to promote social responsibility and spread awareness of charitable causes. ## Related on Trend Hunter - [Unhoused Individuals-Supporting Initiatives](https://www.trendhunter.com/trends/beauty-2-the-streetz.md) - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Beauty Brand Community Initiatives](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/pink-warriors.md) - [Actress Retail Brand Ambassador](https://www.trendhunter.com/trends/uniqlo-global-brand-ambassador.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md)