# Alcoholic Lemon-infused Beverages Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’ By Kanesa D | Published 2023-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemondou References: [livemint](https://www.livemint.com/companies/news/coca-cola-enters-indian-alcoholic-beverages-market-with-lemondou-11702284180094.html) & [coca-cola](https://www.coca-cola.com/in/en)  [Coca-Cola India](https://www.trendhunter.com/trends/cocacola-lemon) makes a significant entry into the domestic alcohol market with the introduction of [Lemon](https://www.trendhunter.com/trends/true-lemon-wellness)-Dou, its global alcoholic ready-to-drink beverage. Marking a strategic move, the company has initiated pilot tests for Lemon-Dou in select states across India. This innovative beverage blends distilled liquor, like brandy or vodka, with lime, presenting a unique flavor profile. Initially launched in Goa and Maharashtra, the trial phase aims to gauge consumer response to this distinctive product. Priced at ₹150 in Goa and ₹230 in Maharashtra, Lemon-Dou signifies Coca-Cola's commitment to diversification and adapting its offerings to cater to evolving consumer preferences in the dynamic Indian market. “Lemon-Dou is made from crushed whole lemons, infused in alcohol, mixed with bubbles – a refreshing, full-bodied chu-hi alcoholic lemon drink," the company describes. Image Credit: Coca-Cola India ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 47% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alcoholic Lemon-infused Beverages:** Coca-Cola India introduces Lemon-Dou, an alcoholic ready-to-drink beverage, blending distilled liquor with lime for a unique flavor profile. - **Consumer Response Testing:** Coca-Cola India launches Lemon-Dou trials in select Indian states to gauge consumer response to the distinctive alcoholic beverage. - **Diversification in the Indian Market:** Coca-Cola's Lemon-Dou signifies their commitment to adapt offerings to cater to evolving consumer preferences, demonstrating diversification in the dynamic Indian market. ### Sectors Adopting This - **Alcoholic Beverages:** Coca-Cola India's Lemon-Dou represents a disruptive innovation opportunity in the alcoholic beverage industry by introducing a ready-to-drink alcoholic lemon-infused beverage with a unique flavor profile. - **Market Research and Testing:** The consumer response testing phase for Lemon-Dou presents a disruptive innovation opportunity in the market research and testing industry to gauge the reception and potential for success within the target market. - **Beverage Manufacturing:** The introduction of Lemon-Dou by Coca-Cola India creates a disruptive innovation opportunity within the beverage manufacturing industry, showcasing the company's ability to diversify their offerings and adapt to changing consumer preferences. ## Related on Trend Hunter - [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md) - [Premium Hard Lemonades](https://www.trendhunter.com/trends/simply-spiked-lemonade.md) - [Extra-Tart Canned Vodka Drinks](https://www.trendhunter.com/trends/lemada-vodka-lemonade.md) - [Indian-Inspired Sparkling Drinks](https://www.trendhunter.com/trends/bollygood.md) - [Effervescent Indian-Inspired Beverages](https://www.trendhunter.com/trends/indian-inspired-beverages.md) - [Izakaya-Inspired Citrus Beverages](https://www.trendhunter.com/trends/mirai-no-lemon-sour.md) - [Asian Flavor-Inspired Pouched Cocktails](https://www.trendhunter.com/trends/hard-lemonade-pouches.md) - [Malt-Free Hard Lemonades](https://www.trendhunter.com/trends/monaco-hard-lemonades.md) - [Zesty Citrus Soda Refreshments](https://www.trendhunter.com/trends/cocacola-lime.md)