# Soda Brand Alcoholic Drinks The Coca-Cola Lemon-Do Drinks Come in Three Flavor Options By Michael Hemsworth | Published 2018-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemondo References: [foodbev](https://www.foodbev.com/news/coca-cola-launches-first-alcoholic-drink-japan/) & [cocacola.co.jp](https://www.cocacola.co.jp) The [Coca-Cola](https://www.trendhunter.com/trends/cocacola-lemon) Lemon-Do drinks have been unveiled by the brand in Japan as a new lineup of refreshments targeted at younger consumers to offer a different take on soda beverages. The drinks are inspired by Chu-Hi drinks that are gaining popularity amongst young consumers in the country that feature a [fruity flavor](https://www.trendhunter.com/trends/calypso-soft-drinks) that are infused with a low level of alcohol. The beverages come in three flavor options including, 'Standard Lemon,' 'Honey Lemon' and 'Salt Lemon,' which are all available exclusively in Japan. Speaking on the new Coca-Cola Lemon-Do drinks, Coca-Cola Japan President, Jorge Garduño, said, "This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shochu and sparkling water, plus some flavoring. We haven’t experimented in the [low-alcohol category](https://www.trendhunter.com/trends/vodka-refreshers) before, but it’s an example of how we continue to explore opportunities outside our core areas." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alcoholic Soda Drinks:** Brands can explore creating low-alcohol variations of their popular sodas to appeal to younger consumers. - **Chu-hi Drinks:** Companies can take inspiration from the popular Chu-Hi drinks and create their own fruity alcoholic beverages. - **Exploring Low-alcohol Beverages:** There are opportunities for companies to explore creating low-alcohol beverages outside of their traditional offerings. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can create new product lines of low-alcohol and fruity options to attract younger demographics. - **Alcohol Industry:** The alcohol industry can consider creating alternative low-alcohol options to compete with traditional alcoholic beverages. - **Coca-cola Company:** The Coca-Cola Company can continue exploring innovative opportunities outside of their core product offerings to expand their market reach. ## Related on Trend Hunter - [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md) - [Premium Hard Lemonades](https://www.trendhunter.com/trends/simply-spiked-lemonade.md) - [Zesty Citrus Soda Refreshments](https://www.trendhunter.com/trends/cocacola-lime.md) - [Sour Soft Drinks](https://www.trendhunter.com/trends/chu-lo.md) - [Soda-Branded Cocktails](https://www.trendhunter.com/trends/fresca-cocktail.md) - [Golden Canned Shochu Cocktails](https://www.trendhunter.com/trends/iyoshi-cola-sour.md) - [Umami-Heavy Lemon Drinks](https://www.trendhunter.com/trends/suntory.md) - [Izakaya-Inspired Citrus Beverages](https://www.trendhunter.com/trends/mirai-no-lemon-sour.md) - [Soda-Inspired Alcoholic Refreshments](https://www.trendhunter.com/trends/svns-hard-7up.md)