# Social Cause Beverages LemonAid and ChariTea Drinks are Deliciously Charitable By Cecilia Biemann | Published 2009-08-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/lemonaid-charitea References: [yxcx.wordpress](http://yxcx.wordpress.com/2009/08/22/lemonaid-charitea-a-homemade-revolution/#more-804) & [lemon-aid.de](http://www.lemon-aid.de/) The brainchild of Germany-based company LemonAid Beverages Gmbh, LemonAid and ChariTea Drinks are beverages with a social cause twist, designed to help make the world a better place. In addition to the ingredients being all fair trade, supporting farmers in South America, LemonAid Beverages Gmbh donates a reasonable part of their turnovers to worthy causes. The ChariTea is freshly brewed tea with natural infusions of fruit. It is totally organic and is available in three flavors--black, red and green. **Implications** - What makes the company even more intriguing is that their owners are dedicated to creating a product that helps the world fiscally in addition to helping its taste buds. It looks like LemonAid founders -- who quit stable jobs in advertising and the food industry to start the company -- made the right choice. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Social Cause Beverages:** There is a growing trend for companies to offer drinks with social and environmental causes, such as fair trade, organic, and donations to worthy causes - **Fair Trade Agriculture:** More companies are focusing on fair trade agricultural practices, which can improve the lives of farmers while supporting sustainability. - **Charitable Donations:** Consumers are increasingly drawn to products and companies that have a clear social and charitable impact, leading to more opportunities for companies to align with and support causes. ### Who This Affects Most - **Beverage Industry:** The beverage industry has an opportunity to differentiate themselves and appeal to socially conscious consumers with fair trade and charitable initiatives. - **Agriculture Industry:** The agriculture industry has an opportunity to adopt fair trade practices, which can lead to better working conditions and income stability for farmers while promoting sustainability. - **Nonprofit Industry:** Nonprofit organizations can partner with businesses to create win-win collaborations that align with their mission and create social and environmental benefits. ## Related on Trend Hunter - [Citrusy Free-From Iced Teas](https://www.trendhunter.com/trends/just-ice-tea-lewies-lemon.md) - [Globally Inspired Lemonades](https://www.trendhunter.com/trends/globally-inspired-lemonade.md) - [Ethical Soda Brands](https://www.trendhunter.com/trends/salaam-cola.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Spiked Sparkling Teas](https://www.trendhunter.com/trends/spiked-sparkling-tea.md) - [Kindness-Focused Tea Initiatives](https://www.trendhunter.com/trends/good-earth.md) - [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md) - [Purpose-Driven Lemonade Yogurts](https://www.trendhunter.com/trends/chobanis-child-hunger-batch.md) - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md)